The GO! Network - Resources

Investing in Organic - Maximising your Channels in 2023

In this strategy workshop for marketing leaders, our social, SEO, and content experts shared how to supercharge your brand awareness and engagement by making the most of what you’ve already got.

Marketing+

ABM 101 - Building Account-Based Marketing into your Strategy

In this session for marketing leaders looking to supercharge their strategy with ABM, our inbound and ABM specialists shared when, where, and how to properly invest in your Account-Based Marketing in a way that works for your business.

Marketing+

Google Optimized - Getting the Best from your Digital Analytics

You’ve survived the GA4 migration – now what? In this session for in-house marketing leaders, we’ll share what you need to know to not only ‘keep up’ with digital analytics and platforms, but to actually maximise them for your team.

Marketing+

Black Friday and Beyond - Investing in eCommerce Campaigns that Deliver

In this session for retail and eCommerce marketing leaders, our experts expanded out from the POS to share the trends, best practise, and the biggest opportunities for more effective eCommerce marketing campaigns.

Marketing+

Joining the Dots Between your Marketing and Digital Strategies

Marketing, Communications, and Digital strategies. They’re better together, but when ownership is split, are opportunities being missed? In this session, our experts shared practical advice for an integrated approach that supports business growth.

Marketing+

Investing in your Customers - Understanding Buying Behaviours in Retail

How much of your consumer marketing strategy is being left to chance? In this session for retail marketing leaders, our experts share how to back up your targeting and conversion tactics with a robust understanding of audience behaviour.

Marketing+

101 Ways to Get More from your PPC Strategy in 2023

Your PPC strategy shouldn’t exist in a vacuum. Our experts share how to utilise the latest PPC trends to complement other areas of your marketing strategy, boost overall performance and demonstrate real value for your business.

Marketing+

Investing in Social - Building Your Integrated Paid and Organic Strategy

In this session for marketers looking to nurture their audiences without sacrificing commercial return, our experts share how to build an integrated strategy that works for you.

Marketing+

The Principles of Brand Architecture - Creating and Delivering a Cohesive, Consolidated Brand

Is your brand hierarchy helping or hurting your strategy? In this session, our experts share the principles of brand architecture to help you build a coherent platform in 2023.

Marketing+

Investing in and Delivering Creative Campaigns that Work for your Resource

In this session, our creative and media advertising experts will demystify the creative campaign planning and launch process – helping you build a creative campaign that works for your business.

Marketing+

A Smoother Sale - Creating Seamless Paths to Purchase for Higher-Value Products

In this session for marketing, customer and digital leaders looking to nurture their audience path to purchase, our experts share how to navigate seamless buying experiences for higher-value products.

Marketing+

Making PPC Work Harder for your Marketing Strategy

Your PPC strategy shouldn’t exist in a vacuum. In this expert-led session, we cover how to leverage insights from your PPC campaigns to support both your wider marketing strategy, and your business as a whole.

Marketing+

Investing in SEO - Finding a Strategy that Works for Your Business

In this session for marketing team leaders and management, experts from our agency network share how to make the most of your resource & budget with a strong SEO strategy that suits your needs.

Marketing+

Investing in Inbound - A Consolidated Approach to Your Lead Generation Strategy

In this leadership strategy workshop, our paid, organic, and inbound experts share how to build a more holistic view of your lead generation strategy – and avoid the common mistakes that could be costing you key insights.

DRIVE Series

Is It Time to Change Agencies? Checklist by The GO! Network

Is your current agency delivering the results you want or need? Are they the right fit for your brand? Use this checklist by The GO! Network to evaluate their performance, communication, and results to see if it’s time to explore new opportunities.‍

From our Network

The Rise of Social Commerce: Meeting Shoppers Where They Are

This guide from Visualsoft delves into the social commerce landscape and provide actionable advice which aims to empower you to harness the full potential of social selling, and turn every interaction into a revenue opportunity.

From our Network

How Many People?

How Many People? is a new FREE marketing calculator by digital PR agency Bottle that gives meaning to Reach, Impressions and media coverage by turning numbers into real life equivalents.

From our Network

Marketing Budget Calculator

Wondering how much to invest in your marketing efforts? This easy-to-use Marketing Budget Calculator from Optix Solutions takes the guesswork out of planning.

From our Network

The Ultimate GenAI Guide

In a world where everyone is talking about Generative AI, where information is scattered, and real guidance is scarce, Calls9 presents: The Ultimate GenAI Guide - the only tool you need to confidently navigate the future.

SCALE Series

Agency Resource - New Business Scoring Matrix

This interactive matrix from GO! is designed to help agencies assess the potential value of their new business opportunities, and give you an objective approach to your pipeline.

DRIVE Series

The (Re)Brand Workbook

A comprehensive guide and interactive workbook for analysing your branding, assessing your brand identity, and identifying next steps for a rebranding project that supports your marketing strategy in the long run.

Marketing+

The Ultimate Guide to writing a Digital Marketing Brief

Download our interactive guide to the digital marketing brief - including common mistakes, guidelines, and a workbook to complete for your own project.

DRIVE Series

The Marketing Agency Evaluation Checklist

Make the most of your agency resource and build better relationships through a guided evaluation process including best practise approaches, key tips, and an agency evaluation scorecard.

Marketing+

The GO! Network Pulse Check: 2025

In this year’s 'Pulse Check' report, find out what 120+ in-house and agency marketing leaders had to share on rising industry trends, ranging from creative priorities and media strategies to CSR initiatives in 2025.

Marketing+

The GO! Network Pulse Check: 2024

In this year’s 'Pulse Check' report, find out what 150+ in-house and agency marketing leaders shared about the trends, challenges, and opportunities they’re expecting to see in 2024.

Marketing+

The GO! Network Pulse Check: 2023

In this year’s ‘Pulse Check’ survey, 150+ in-house and agency marketing leaders share their predictions on the trends, challenges, and opportunities they’re expecting to see in 2023.

DRIVE Series

Against The Grain: Marketing Done Differently

The leadership guide to creating an authentic brand, building a loyal community, and using comms as a force for good.

Marketing+

The Best of the Network: 2021

In ‘The Best of The Network', we've put together a collection of work produced by our agency Network members over the past twelve months that demonstrate the vast variety of projects run via GO!, and the relationships formed.

DRIVE Series

Mutual Success: The Best of Brand-Agency Relationships

Learn how to improve performance between clients and agency partners through our use cases of the best brand-agency relationships, how to run a collaborative evaluation, and questions to ask in-house teams for successful relationships.