GO! Network members share their advice on how to avoid common mistakes when it comes to revaluating your brand identity.

The project from the not-for-profit is designed to sound the alarm on threats to internet freedom with digital and creative development support from BGN.

One of the country’s leading families of independent day schools, Wakefield Grammar School Foundation have appointed GO! Network Member House Creative for creative and media marketing support.

Should your business utilise a branded house, a house of brands, or endorsed brand hierarchy? Adam Longobardi of Something Big on how to structure a brand hierarchy that makes sense.

B2B and ‘institutional’ marketers know all too well about the back-end systems that eat your data without providing value or insight. Netsells explain how these systems are more than just an annoyance - and how fixing them isn't as hard as it looks.

GO! Network members Team Eleven, a specialist business growth agency, sit down with their client PDI International, to discuss the key to mutual success and reflect on their brand-agency relationship so far.

Schwa discuss how tone-0f-voice can be the missing piece of the puzzle that brings different strands of your brand strategy together.

It seems there’s little correlation between the size or type of business, and the propensity for the new CMO (or CEO) to demand a rebrand for seemingly subjective reasons. But it doesn’t just come from the new senior hire.

Ice Blue Sky CEO Charlotte Graham-Cumming explains why we shouldn't stop stressing the 'why' of rebrand projects - and how you turn it into real outcomes.

The luxury market is growing, but keeping up with the digital marketing boom as a luxury brand comes with its own challenges.

This week, GO! Network members The Potting Shed update us on what the upcoming privacy and data changes from Google and Apple mean for digital advertising.

For many B2B brands a social media strategy is loosely defined at best. Below, GO! Network members Lesniak Swann explain how B2B businesses can create and execute a social media plan that isn't just strategic, but also tied to commercial objectives.

With an upcoming Disney FX series, Ryan Reynold’s co-ownership, and now its very own Hollywood sign (courtesy of Vanarama), we’ve found an unlikely celebrity in the Welsh town of Wrexham.

Outbound prospecting has always been a fine line to walk. However, in the past year, many agencies have come to rely on outbound prospecting through cold outreach, email and combo sales to find new business opportunities. So how do you do it right?

Our new paper, 'Mutual Success: Building effective relationships with agency partners' shares some best-practise examples of client-agency relationships, how to evaluate your existing partnerships, and advice from our network.

This week, we’re sharing findings from GO! Network Members Fox Agency around their 2021 ClientSide report on growing B2B technology brands.

A catch-all approach to branding can take the wind out of the sails of any rebrand project. Giles Thomas of Mimo Brands explains why understanding who your brand ISN'T for is just as important as who it IS for.

GO! Network members, Lesniak Swann, a specialist B2B marketing agency sit down with their client, Nuaire to discuss the key to mutual success and reflect on their brand-agency relationship so far.

This week, we’re sharing findings from Forty 1 (A division of The Creative Engagement Group) around their Diversity, Equity and Inclusion Report.

As we have been restricted from enjoying certain parts of life during the pandemic, our spending on electrical, audio and visual goods has increased significantly and the retailers in this market have seen record sales.

We’re in a unique position at the GO! Network to watch marketing trends come and go on both the brand and agency side of the industry. Though our latest survey is still live, here are the key marketing trends we're seeing so far.

When embarking on a rebrand, your very first step is developing a vision of the future. Kendra Rogers of psLondon on how to navigate a rebrand without falling overboard.

As we start to close the chapter on the last year and a half, a number of successful agencies face a genuinely pressing issue – revenue management. As agencies grow, headcounts increase, and so do running costs. So how do you broach this sensitively?

Against the Grain is our regular series interviewing game-changing brands and the marketing leaders behind them. Our new paper contains interview with brand leaders like giffgaff and Levi's on using communications as a force for good.

Our Brand Partnership Manager, Darren Harsley caught up with Nick King, Insight and Market Research Director at Auto Trader to find out more about their plans for the future and how they have grown their success over the years.

Schwa’s empathy test allows brands to measure and benchmark their empathy based on how they communicate with their customers and wider audience. A GO! Network member, Schwa tested their tool on an industry not known for its empathy: banking.

What makes for a great brand-agency relationship? This week, GO! Network members, Tangent sit down with their client, UK Power Networks to discuss the key to mutual success and reflect on their brand-agency relationship so far.

This week, GO! Network members, Velstar, a Shopify plus partner agency helping brands to achieve eCommerce excellence, sit down with their client Meglio to discuss the key to mutual success and reflect on their brand-agency relationship so far.

GO! Network members, Impression sit down with their client Abigail Ahern to discuss the key to mutual success and reflect on their brand-agency relationship so far.

Guy Champniss, PhD, discusses behavioural science and its importance within business.

Our Brand Partnership Manager Adam Walker caught up with Katya Escala (PR Lead) and Roxy Baciu (Head of Community) at giffgaff to learn more about their ambitions for the business, and what it takes to change the industry from the inside out.

Whether it’s a 6-month project or a 10-year outsourced relationship, the most important thing is to ensure your agency partners are driving success for you – and vice versa.

Between us we’ve created hundreds of tone of voice guidelines for clients of all shapes and sizes. And critiqued a fair few too. Here are the main pitfalls we tend to see, handily collated for your perusal.

Ultimately, a brief can make or break a digital project, and can end up being a very costly mistake. So it’s imperative that you get it right from the get-go.

Whether it be for a campaign, a new website or something in between, please use this list to empower you and your agency.

According to Pew, 78% of internet users conduct product research online, so there are some key facts to remember when it comes to avoiding some of the most common digital marketing mistakes.

Yes, there is a brand message that you need to share and yes, it’s important the audience receives the information, but if you really want them to engage with you, you have to listen to them.

The four million Muslims living in Britain have a distinct relationship with their money and finances. Their religious beliefs strongly influence their financial choices; everything from banking, home financing to inheritance.

BODA SKINS are on a quest to create the best products in the world. Our neighbours in Manchester BODA SKINS handcraft their leather jackets in artisan mills, they redesign the established and do it better.

Sorted are changing the way we use ecommerce with their clever tech eco-system transforming the online delivery experience. In this months Against the Grain, Adam and Dan touch upon the company’s values, attitude and what to expect in 2021.

Adam sat down with Rhodri Evans to talk through everything from the brands history, how Levi’s has tackled a turbulent year and the steps the brand has taken to create a more sustainable way forward.

Influencer marketing is not disappearing any time soon. The platforms it is present on will always evolve and adapt, whether in the more traditional direction of Facebook or Instagram, or on emerging platforms like LinkedIn or TikTok.

Why does brief writing cause dread for many people, and what’s the magic formula for writing a brief that will generate the right agency response?