Investing in Organic - Maximising your Channels in 2023

With extensive audience reach and high ROI, it comes with no surprise that 70% of organisations have boosted their organic marketing budget in the last 12 months - but are you making the most out of your organic growth?

In this virtual session, our experts discussed the common misconceptions around SEO, organic social, and content marketing, how to frame these within a wider marketing strategy, along with practical advice for building an effective, return-generating strategy across your organic channels.

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On the agenda:

• Why Organic channels matter right now – How changes in audience behaviour and industry-wide challenges have impacted the value of organic channels like SEO, social media, and content marketing.

• Assessing your approach – How to frame and evaluate the value of your existing organic activity, clarify objectives, and understand your resource.

• Organic growth in 2023 - Practical guidance for updating your strategy, reporting, and processes when it comes to organic channels, and how to avoid the common challenges marketers face with organic growth.

• Continuous improvement – Maintaining a sustainable strategy for organic growth, specialist support, and final considerations for your organic channels.

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Our speakers:

• Alex Whyles, Head of SEO, Visualsoft Ltd

• Annaleis Montgomery, Senior Search Manager, Verkeer

• Ines Casas, Social Director, eight&four

• Lizi Legge, Social Media Account Director, IMA-HOME

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