Every company will assess the value of their leads and opportunities differently - however, for many agencies, finding the criteria for this is a challenge.
This interactive matrix from GO! can be used as an example, or completed as is to give you an objective approach to evaluating your agency new business.
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Guides & Templates
The Marketing Agency Evaluation Checklist
Make the most of your agency resource and build better relationships through a guided evaluation process including best practise approaches, tips and agency evaluation scorecard.
Playback - Joining the Dots Between your Marketing and Digital Strategies
Marketing, Communications, and Digital strategies. They’re better together, but when ownership is split, are opportunities being missed? In this session, our experts shared practical advice for an integrated approach that supports business growth.
Playback - Driving Stronger Data and Insights from your Marketing Strategy
Marketing is full of data – why not put it to use? In this strategy session, our experts share how to leverage your existing performance data and analytics to drive valuable insights for your team - and wider business - alike.