This interactive matrix from GO! is designed to help agencies assess the potential value of their new business opportunities, and give you an objective approach to your pipeline.

Every company will assess the value of their leads and opportunities differently - however, for many agencies, finding the criteria for this is a challenge.

This interactive matrix from GO! can be used as an example, or completed as is to give you an objective approach to evaluating your agency new business.

Score your new business opportunities
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