Every company will assess the value of their leads and opportunities differently - however, for many agencies, finding the criteria for this is a challenge.
This interactive matrix from GO! can be used as an example, or completed as is to give you an objective approach to evaluating your agency new business.
Mutual Success: The Best of Brand-Agency Relationships
Learn how to improve performance between clients and agency partners through our use cases of the best brand-agency relationships, how to run a collaborative evaluation, and questions to ask in-house teams for successful relationships.
Against The Grain: Marketing Done Differently
The leadership guide to creating an authentic brand, building a loyal community, and using comms as a force for good.