Every company will assess the value of their leads and opportunities differently - however, for many agencies, finding the criteria for this is a challenge.
This interactive matrix from GO! can be used as an example, or completed as is to give you an objective approach to evaluating your agency new business.
get the playback
Against The Grain: Marketing Done Differently
The leadership guide to creating an authentic brand, building a loyal community, and using comms as a force for good.
Investing in Inbound - A Consolidated Approach to Your Lead Generation Strategy
In this leadership strategy workshop, our paid, organic, and inbound experts share how to build a more holistic view of your lead generation strategy – and avoid the common mistakes that could be costing you key insights.