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In this session for marketing leaders looking to supercharge their strategy with ABM, our inbound and ABM specialists shared when, where, and how to properly invest in your Account-Based Marketing in a way that works for your business.
ABM strategies have the potential to uplift marketing revenue by more than 200%, yet according to a recent ITSMA benchmark study, only 17% of marketers have mature Account-Based Marketing strategies in place - so what's stopping them?
In this virtual session, our experts discuss the impact of - and common challenges to - Account-Based Marketing within different industries, along with practical advice for a strong ABM implementation.
On the agenda:
Our speakers: