ABM strategies have the potential to uplift marketing revenue by more than 200%, yet according to a recent ITSMA benchmark study, only 17% of marketers have mature Account-Based Marketing strategies in place - so what's stopping them?
In this virtual session, our experts discuss the impact of - and common challenges to - Account-Based Marketing within different industries, along with practical advice for a strong ABM implementation.
On the agenda:
- The rise of ABM - Defining where ABM ‘sits’ within a business, and examples of the approach for different industries
- Defining your Approach - Framing your resource, teams, and potential opportunities for ABM to support your wider strategy
- When - and How - to Invest in ABM - Practical guidance for your own ABM strategy
- Next steps - Measuring performance, specialist support, and final considerations for your strategy
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