Marketing Budget Calculator

By aligning with industry best practices and the latest research, we guide you through allocating your annual marketing budget.

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HOW OUR BUDGET CALCULATOR WORKS

• Expert Guidance: Based on solid marketing principles and up-to-date research.

• Customised Strategy: Tailor your budget to suit your current situation and your business goals.

• Optimised Spending: Ensure your budget is allocated to the right area of marketing for proven success.

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HOW TO USE OUR BUDGET CALCULATOR

Step 1: Use the link below and click the ‘make a copy’ button to create your own copy of the spreadsheet which you can edit.

Step 2: Enter your previous year’s total business revenue in the revenue box (if you don’t know this just leave it at £1m).

Step 3: Select your growth aspiration from the option in the drop down.

Step 4: Select the most relevant industry category from the industry drop down.

Step 5: Select your brand size from the drop down. This should be your size in comparison to your main competitors.

Step 6: Select how your product or service cost compares to those of your competitors from the drop down.

Once you have completed these steps the document will give you two figures:

Figure 1 - Suggested Marketing Budget: How much of your revenue you should invest in marketing, based on your turnover and growth aspiration.

Figure 2 - Suggested Budget Split: The optimal way to split that budget between brand building activity and activation activity.

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THIS RESOURCE IS PRODUCED BY A MEMBER OF OUR AGENCY NETWORK - DOWNLOAD YOUR COPY HERE