With contributions from giffgaff, Paddy Power, Levi's and more, Against the Grain focuses on key leadership insights from brands that are doing things differently.
- Adapting to 'the new normal'
- Managing rapid growth - a marketing perspective
- Building an authentic brand identity
- Creative campaigns - inspiration
- Driving digital transformation
- Finding the right marketing agencies
- Building stronger community relationships
- Using comms to make a positive impact
Mutual Success: The Best of Brand-Agency Relationships
Learn how to improve performance between clients and agency partners through our use cases of the best brand-agency relationships, how to run a collaborative evaluation, and questions to ask in-house teams for successful relationships.
The (Re)Brand Workbook
A comprehensive guide and interactive workbook for analysing your branding, assessing your brand identity, and identifying next steps for a rebranding project that supports your marketing strategy in the long run.