Against The Grain: Marketing Done Differently

The leadership guide to creating an authentic brand, building a loyal community, and using comms as a force for good.

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The GO! Network Team

With contributions from giffgaff, Paddy Power, Levi's and more, Against the Grain focuses on key leadership insights from brands that are doing things differently.

  • Adapting to 'the new normal'
  • Managing rapid growth - a marketing perspective
  • Building an authentic brand identity
  • Creative campaigns - inspiration
  • Driving digital transformation
  • Finding the right marketing agencies
  • Building stronger community relationships
  • Using comms to make a positive impact

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