The leadership guide to creating an authentic brand, building a loyal community, and using comms as a force for good.
With contributions from giffgaff, Paddy Power, Levi's and more, Against the Grain focuses on key leadership insights from brands that are doing things differently.
- Adapting to 'the new normal'
- Managing rapid growth - a marketing perspective
- Building an authentic brand identity
- Creative campaigns - inspiration
- Driving digital transformation
- Finding the right marketing agencies
- Building stronger community relationships
- Using comms to make a positive impact