With platforms likeTikTok seeing growth rates over 100% in 2022 and a market that’s morecompetitive than ever before, how do you keep your social strategy up to speed?
In this briefing session for marketing leaders, our experts will share everything you need to make the most of organic social in 2023 - from the most prominent trends, risks, and opportunities, to real-world examples of brands that are delivering incredible organic social growth to inspire your own strategy.
On the agenda:
- Industry changes – The broader themes we’re seeing across how audiences engage with organic social content, and what it means for different businesses
- Platforms – The latest updates to different algorithms and technical guidance for organic social growth – and guidance for best practise in 2023
- Risks and opportunities – The major risks, considerations, and advice for brands looking to drive engagement and interest with their social presence in the new year
- Amy Airey, Communications Director, CreativeRace
- Fiona Leatt, Social Strategist, krow group
- Sarah Adams, Head of Social, Visualsoft
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Playback - Investing in Inbound - A Consolidated Approach to Your Lead Generation Strategy
In this leadership strategy workshop, our paid, organic, and inbound experts share how to build a more holistic view of your lead generation strategy – and avoid the common mistakes that could be costing you key insights.
Playback - PR in 2023 - What to Expect and Where to Start
In this workshop for Comms, PR, and Media leaders, our PR experts share everything you need to assess, prioritise, and deliver an effective PR strategy that works for your business in 2023.