Is your business still struggling with silos between your 'digital' and 'marketing' strategy?

In this virtual workshop, our experts discussed the common challenges - and external impact - businesses face from disjointed or clashing strategies, along with practical guidance for integrating your Digital, Technical, and wider Communications strategies to drive stronger business outcomes.

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‍On the agenda:

• The challenge – How and why the growing complexity of both digital and marketing strategies can impact cross-business performance

• Joining the dots – The main blockers for in-house teams looking to integrate their tactics, and key considerations for a more cohesive approach

• Defining your approach – Practical guidance for managing processes, responsibilities, resource, and reporting, using key case study examples

• Continuous improvement – How to consistently maintain and manage a more integrated strategy, and the signs of success

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Our speakers:

• Hannah Evison, Client Services Director, TrunkBBI

• Marc Young, Managing Partner, RocketMill

• Adam Blenkinsop, CEO, Revolution

• Anna Beynon, Head of Planning, Anything is Possible

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