In this session for marketing leaders assessing their digital performance metrics, we discuss what goes into a full funnel lead generation effort, the common threads across channels, how to prioritise the right metrics, and ultimately how to drive more valuable learnings from your inbound strategy.
On the agenda:
- Getting started – Framing your current lead generation efforts, and the building blocks of a more holistic understanding of your performance
- Defining your approach – Common challenges in understanding the success of your lead generation – and how to avoid them
- Driving growth - Practical guidance for updating your lead generation performance, reporting, and processes when it comes to channel activation
- Continuous improvement – Refining your lead generation strategy, specialist support, and final considerations for your strategy
get the playback
Playback - Google Optimized - Getting the Best from your Digital Analytics
You’ve survived the GA4 migration – now what? In this session for in-house marketing leaders, we’ll share what you need to know to not only ‘keep up’ with digital analytics and platforms, but to actually maximise them for your team.
Playback - Investing in and Delivering Creative Campaigns that Work for your Resource
In this session, our creative and media advertising experts will demystify the creative campaign planning and launch process – helping you build a creative campaign that works for your business.
Mutual Success: The Best of Brand-Agency Relationships
Learn how to improve performance between clients and agency partners through our use cases of the best brand-agency relationships, how to run a collaborative evaluation, and questions to ask in-house teams for successful relationships.