In this session for marketing leaders assessing their digital performance metrics, we discuss what goes into a full funnel lead generation effort, the common threads across channels, how to prioritise the right metrics, and ultimately how to drive more valuable learnings from your inbound strategy.
On the agenda:
- Getting started – Framing your current lead generation efforts, and the building blocks of a more holistic understanding of your performance
- Defining your approach – Common challenges in understanding the success of your lead generation – and how to avoid them
- Driving growth - Practical guidance for updating your lead generation performance, reporting, and processes when it comes to channel activation
- Continuous improvement – Refining your lead generation strategy, specialist support, and final considerations for your strategy
get the playback
Guides & Templates
Agency Resource - New Business Scoring Matrix
This interactive matrix from GO! is designed to help agencies assess the potential value of their new business opportunities, and give you an objective approach to your pipeline.
Against The Grain: Marketing Done Differently
The leadership guide to creating an authentic brand, building a loyal community, and using comms as a force for good.