From GA4 to the sunsetting of Google Optimize, how do you actually get the most out of these changes?
In this virtual session for marketing leaders, our experts discuss the latest changes to Google's analytical platforms, including how to maximise their usage to support wider business growth, along with the options - and benefits of - investing further in areas such as personalisation and performance.
On the agenda:
- Getting up to speed – The recent changes to Google’s marketing platforms, and what they mean in real terms
- Filling the gaps – The largest gaps left behind by these changes, and the options for keeping ahead of the curve
- Q&A – Audience Qs and practical advice from our experts
- Next steps – Key considerations for improving your online performance, with or without external support
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Playback - Investing in PR - Finding a Measurable Strategy for your Business
With more options for PR and Communications activity than ever, how do you define the right angle for your business? In this session, our experts shared the options available, and how to measure the impact of your efforts on your bottom line.
Playback - Investing in your Customers - Understanding Buying Behaviours in Retail
How much of your consumer marketing strategy is being left to chance? In this session for retail marketing leaders, our experts share how to back up your targeting and conversion tactics with a robust understanding of audience behaviour.