Google Optimized - Getting the Best from your Digital Analytics

From GA4 to the sunsetting of Google Optimize, how do you actually get the most out of these changes?

In this virtual session for marketing leaders, our experts discuss the latest changes to Google's analytical platforms, including how to maximise their usage to support wider business growth, along with the options - and benefits of - investing further in areas such as personalisation and performance.

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‍On the agenda:

• Getting up to speed – The recent changes to Google’s marketing platforms, and what they mean in real terms

• Filling the gaps – The largest gaps left behind by these changes, and the options for keeping ahead of the curve

• Q&A – Audience Qs and practical advice from our experts

• Next steps – Key considerations for improving your online performance, with or without external support

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Our speakers:

• Imogen Davies, Director of Client Strategy, Verkeer

• Jack Olrod, Senior SEO & Content Manager, Next Chapter

• Matt Tilling, Head of Marketing & Performance, Reckless

• Nathan Jackson, Head of Analytics, Jaywing

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