From Black Friday to Christmas to Mother's Day does it take to build a seasonal eCommerce campaign that really delivers?
In this virtual session, our experts shared the common approaches to - and challenges of - seasonal eCommerce campaigns, including the full ‘checklist’ of a great seasonal campaign, from the foundational needs to the creative considerations and practical project delivery.
On the agenda:
- Setting the scene – The most common approaches to seasonal eCommerce campaigns, typical challenges, and new trends
- The building blocks – The core elements of an effective, joined-up campaign from creative to conversion
- A campaign that delivers – Practical advice for dealing with some of the most common mistakes or blockers, and best-practise examples of great eCommerce campaigns
- Black Friday and beyond – Considerations before mapping your next campaign and deciding where to invest your resource for a successful campaign
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Playback - Google Optimized - Getting the Best from your Digital Analytics
You’ve survived the GA4 migration – now what? In this session for in-house marketing leaders, we’ll share what you need to know to not only ‘keep up’ with digital analytics and platforms, but to actually maximise them for your team.
Playback - A Smoother Sale - Creating Seamless Paths to Purchase for Higher-Value Products
In this session for marketing, customer and digital leaders looking to nurture their audience path to purchase, our experts share how to navigate seamless buying experiences for higher-value products.