Black Friday and Beyond - Investing in eCommerce Campaigns that Deliver

From Black Friday to Christmas to Mother's Day does it take to build a seasonal eCommerce campaign that really delivers?

In this virtual session, our experts shared the common approaches to - and challenges of - seasonal eCommerce campaigns, including the full ‘checklist’ of a great seasonal campaign, from the foundational needs to the creative considerations and practical project delivery.

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‍On the agenda:

• Setting the scene – The most common approaches to seasonal eCommerce campaigns, typical challenges, and new trends

• The building blocks – The core elements of an effective, joined-up campaign from creative to conversion

• A campaign that delivers – Practical advice for dealing with some of the most common mistakes or blockers, and best-practise examples of great eCommerce campaigns

• Black Friday and beyond – Considerations before mapping your next campaign and deciding where to invest your resource for a successful campaign

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Our speakers:

• Dom Carter, Co-Founder & Director, Serotonin

• Scott Armstrong, Head of New Business & Growth (eRetail), CSP Commerce - Wunderman Thompson

• Rupesh Sharma, VP Client Services, Realtime Agency

• Imogen Collins, Head of Digital Marketing, Genie Goals

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