Is your brand hierarchy helping or hurting your strategy? In this session, our experts share the principles of brand architecture to help you build a coherent platform in 2023.
With saturated markets and constantly shifting audience expectations, a cohesive, clear brand identity is more important now than ever.
In this virtual workshop for in-house marketing leaders, our experts discuss the core principles of a strong brand hierarchy, how to deliver a branding project - including common mistakes to avoid, and guidance for enhancing your brand over time.
On the agenda: