The Principles of Brand Architecture - Creating and Delivering a Cohesive, Consolidated Brand

With saturated markets and constantly shifting audience expectations, a cohesive, clear brand identity is more important now than ever.

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In this virtual workshop‍ for in-house marketing leaders, our experts discuss the core principles of a strong brand hierarchy, how to deliver a branding project - including common mistakes to avoid, and guidance for enhancing your brand over time.

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On the agenda:

• Framing your brand – The main reasons your brand architecture can shift or dilute, and how to assess your brand's strength objectively in 2023

• Brand architecture 101 – Best practise guidance for your brand architecture, hierarchy, and what to consider ahead of any new brand project

• The delivery – Advice for managing a brand consolidation project, both internally and externally for your audiences

• Building your brand – Key processes for maintaining the integrity of your brand, and where to start with external investment

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Our speakers:

• Stephen Brunt, Planning Director, The Behaviours Agency

• Becky Holland, CEO, BH&P (Becky Holland & Partners)

• Ian Flynn, Executive Creative Director, RocketMill

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