In this session for marketers looking to nurture their audiences without sacrificing commercial return, our experts share how to build an integrated strategy that works for you.

Weighing the options between Organic vs. Paid Social Media?

We'll save you some time – for the sake of maximising conversions while keeping your budget in check, a hybrid approach to your social strategy can help initiate the best outcomes.

In this virtual session, our experts discuss the different opportunities - and challenges - both paid and organic social media marketing present in 2023, including the case for a hybrid approach to help initiate the best outcomes, along with practical guidance for effectively integrating the two across specific channels.

On the agenda:

  • The case for a hybrid social strategy – The ‘purpose’ of organic vs. paid social media marketing, and how they can support each other for better outcomes
  • Challenges and opportunities – The main blockers for in-house teams looking to integrate their social strategy, and key considerations before getting started
  • Defining your approach – Practical guidance for integrating your paid and organic social media strategy, resource allocation, reporting, and more
  • Continuous improvement – How to consistently measure and improve your integrated strategy, and what to consider before you invest in expert support

Our speakers: