When brand reputations become more important than ever, are you keeping your audience connected? In this workshop, we discussed the core tenets of a strong brand voice, the role it can play, and best practise guidance for consistency in your TOV.
With over a third of consumers highlighting a business' 'distinct personality' as a key stand out feature over competitors - are you making the most out of your brand voice?
In this virtual session for marketing leaders, our experts discuss some of the practical challenges of implementing a specific brand voice, and what in-house teams need to consider before making any kind of shift, including how to frame your current brand TOV and the avenues you could explore to add real business value.
On the agenda: