Resources

In this interactive leadership panel discussion, we explore how to make the most of year-end marketing spend and set your brand up for a successful year ahead.

As brands increasingly invest in paid search and social advertising, the need for effective strategies to standout has never been more crucial.

In today’s competitive online landscape, driving traffic to your site is only the first step. Converting those clicks into paying customers and retaining them is where the challenge truly lies.

Could TV advertising take your brand to new heights? In this workshop, our industry experts share practical guidance on developing and executing TV advertising campaigns that enhance brand visibility and impact.

In this workshop, learn how to optimise the B2B sales cycle to enhance brand performance and drive revenue growth with practical guidance from industry experts.

Your website should be more than just a shopfront. In this workshop, we discuss how integrating web development with digital marketing can enhance brand presence and drive stronger conversions.

In this workshop, our industry experts share how to develop and execute purpose-driven PR campaigns that align with your brand’s values and resonates with today’s socially conscious consumers.

In an era of consumer scepticism, is trust in influencer marketing fading? In this workshop, our experts share practical advice to enhance and maintain authentic influencer relationships for greater market impact.

Tune into an engaging panel discussion on 'Mastering the Art of a Rebrand: How to transform your brand, align your strategy, and be seen by your audience' to gain valuable insights in enhancing your brand's performance through effective rebranding.

In this workshop for in-house digital marketers, our experts share the opportunities for a more integrated paid and organic search strategy that boosts overall marketing performance.

As brand voice plays an increasingly vital role in attracting audiences - are you getting the most out of yours? In this workshop, our industry experts share all on refining your brand's tone of voice to better align with wider market objectives.

In this strategy workshop playback for in-house advertising and digital marketing leaders, discover how hyper-precise, ‘niche’ audience targeting could transform your media strategy – and how to find the right plan for your business.

Is your current agency delivering the results you want or need? Are they the right fit for your brand? Use this checklist by The GO! Network to evaluate their performance, communication, and results to see if it’s time to explore new opportunities.‍

This guide from Visualsoft delves into the social commerce landscape and provide actionable advice which aims to empower you to harness the full potential of social selling, and turn every interaction into a revenue opportunity.

How Many People? is a new FREE marketing calculator by digital PR agency Bottle that gives meaning to Reach, Impressions and media coverage by turning numbers into real life equivalents.

Wondering how much to invest in your marketing efforts? This easy-to-use Marketing Budget Calculator from Optix Solutions takes the guesswork out of planning.

In a world where everyone is talking about Generative AI, where information is scattered, and real guidance is scarce, Calls9 presents: The Ultimate GenAI Guide - the only tool you need to confidently navigate the future.

This interactive matrix from GO! is designed to help agencies assess the potential value of their new business opportunities, and give you an objective approach to your pipeline.

A comprehensive guide and interactive workbook for analysing your branding, assessing your brand identity, and identifying next steps for a rebranding project that supports your marketing strategy in the long run.

Download our interactive guide to the digital marketing brief - including common mistakes, guidelines, and a workbook to complete for your own project.

Make the most of your agency resource and build better relationships through a guided evaluation process including best practise approaches, key tips, and an agency evaluation scorecard.

In this year’s 'Pulse Check' report, find out what 120+ in-house and agency marketing leaders had to share on rising industry trends, ranging from creative priorities and media strategies to CSR initiatives in 2025.

In this year’s 'Pulse Check' report, find out what 150+ in-house and agency marketing leaders shared about the trends, challenges, and opportunities they’re expecting to see in 2024.

In this year’s ‘Pulse Check’ survey, 150+ in-house and agency marketing leaders share their predictions on the trends, challenges, and opportunities they’re expecting to see in 2023.

The leadership guide to creating an authentic brand, building a loyal community, and using comms as a force for good.

In ‘The Best of The Network', we've put together a collection of work produced by our agency Network members over the past twelve months that demonstrate the vast variety of projects run via GO!, and the relationships formed.

Learn how to improve performance between clients and agency partners through our use cases of the best brand-agency relationships, how to run a collaborative evaluation, and questions to ask in-house teams for successful relationships.