Marketing is full of data – why not put it to use? In this strategy session, our experts share how to leverage your existing performance data and analytics to drive valuable insights for your team - and wider business - alike.
Understanding and applying your marketing analytics can help determine your wider business goals, dictate your strategy focus, and demonstrate your channel ROI – but with such an overwhelming amount of data available, how do you begin deriving 'value-adding' insights?
In this session for marketing leaders, our panel of experts discuss how various sources of data and analytics can be used to inform a more sophisticated channel strategy, wider audience behaviours, and customer insights that add value to the wider business.
On the agenda: