Businesses with high brand loyalty scores grow revenue 2.5 times faster than industry competitors - but are you nurturing brand loyalty with your audience the right way?
In this virtual session for marketing leaders, our experts discuss the ever-more competitive nature of brand-audience relationships, what most brands get wrong when trying to build a connection to their audience, and the variety of ways in which brands can build an authentic image and experience for the customers that matter most to them.
On the agenda:
- Getting started – How to assess your brand’s resonance and engagement with your audiences, and the building blocks of an authentic identity
- Building connections – Practical guidance for nurturing your audience through direct engagement, advocacy, branding, and creative activation
- Defining your strategy – Key considerations for a strategy that suits your objectives, resource, and audience
- Next steps – Measuring shifts in your brand-audience relationships, where to invest, and final advice
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Playback - Putting the Creativity back into your Creative - Investing in your Brand Strategy
In this strategy workshop for in-house marketing and brand leaders, our creative and advertising experts shared the many often overlooked opportunities to invest in the creativity that drives stronger results for your brand.
Playback - Investing in Organic - Maximising your Channels in 2023
In this strategy workshop for marketing leaders, our social, SEO, and content experts shared how to supercharge your brand awareness and engagement by making the most of what you’ve already got.