In this session for marketing leaders looking to build a more sophisticated campaign strategy in 2023, we run through the ‘checklist’ of a great inbound campaign, to leave you with a game plan for upping the ante on your channel strategies.
On the agenda:
- Why multi-channel touchpoints matter – How audience journeys have changed, and the compounding value of campaigns that reach across these
- Common challenges – Why effective multi-channel campaigns are so hard to execute, and the core issues that block a strong execution
- The checklist – The building blocks of a strong cross-channel inbound campaign
- Continuous improvement – Maintaining a consistent campaign, improving performance, and next steps
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The Best of the Network: 2021
In ‘The Best of The Network', we've put together a collection of work produced by our agency Network members over the past twelve months that demonstrate the vast variety of projects run via GO!, and the relationships formed.
Playback - Impactful Inbound - Building Consistent and Effective Cross-Channel Campaigns
How do you build cross-channel inbound marketing campaigns that make sense to your audience? In this expert-led virtual workshop, we walk through both the creative and digital building blocks of consistent, effective inbound campaigns.
Playback - A Smoother Sale - Creating Seamless Paths to Purchase for Higher-Value Products
In this session for marketing, customer and digital leaders looking to nurture their audience path to purchase, our experts share how to navigate seamless buying experiences for higher-value products.