Playback: Mastering the B2B Sales Cycle - Advanced Insights for Brand Marketers

In an ever-evolving B2B landscape, are you utilising the right tools to keep your business ahead of the curve?

In this virtual session for sales and marketing leaders, our experts discuss the building blocks of a successful B2B sales cycle, including the role marketing and data analytics can play in refining your B2B sales cycle.

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Join a free upcoming strategy session with GO! here

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During this 1-hour workshop playback, you'll learn:

🗝️ The key stages of a successful B2B sales cycle.

🤝 The value of an aligned sales and marketing strategy.

✅ How to maintain consistency across sales and marketing efforts.

📊 Tools or frameworks to evaluate the effectiveness of the B2B sales cycle.

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Connect with our speakers:

• Jason Ball, Managing Director, Considered Content

• Mark Brighton, Strategy Director, saintnicks

• Francesca Beddow, Director and Co-Owner, Ice Blue Sky

• Matt Hicks, Strategy Director, Lesniak Swann