Making PPC Work Harder for your Marketing Strategy

The challenge many marketers are facing this year is not so much in ‘doing it right’, but rather in squeezing the most value out of what you do, with a limited amount of resource and investment.

In this expert-led session, we share the initial building blocks of a healthy PPC strategy, and introduce a few key ways that you can utilise your investment into existing PPC efforts to support other areas of your marketing – and wider business – strategy. Including; leveraging PPC to support SEO activity, drive stronger customer insights and audience data, along with building brand reputation and lower-intent awareness through always-on PPC.

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On the agenda:

• ‍Understanding the value – The overlooked benefits of PPC strategies, and common misconceptions‍

• Getting started – What you need for a healthy PPC strategy to build valuable insights from‍

• Making PPC work harder – Where and how to apply insights from your PPC work across your business and wider marketing strategy‍

• Measuring success – Considerations for a sustainable process, demonstrating value, and next steps

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Our speakers:

• Meg Wilson-Taylor, Operations Manager, Circus

• Turan Kasimova, Senior Media Operations Director, M&C Saatchi Performance

• Alp Semercioz, Managing Director, 77 Agency

• Carl Hewitt, CEO & Co-Founder, Hewitt Matthews

• Laura Davies, Head of Paid Social, VisualSoft

• Ryan Bartram, PPC Specialist, Dark Horse

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