Resources

In this workshop for in-house B2C leaders, our experts shared the latest innovations in product design and packaging, including best-practise examples of outstanding packaging along with the do's and don'ts for your own creative refresh.

With more options for PR and Communications activity than ever, how do you define the right angle for your business? In this session, our experts shared the options available, and how to measure the impact of your efforts on your bottom line.

In this strategy workshop for in-house marketing and brand leaders, our creative and advertising experts shared the many often overlooked opportunities to invest in the creativity that drives stronger results for your brand.

As more businesses lean into the role of inbound and organic strategies this year, do you have the right foundations in place to execute joined-up, cross-channel campaigns? In this workshop, our experts share what you need to know before investment.

When brand reputations become more important than ever, are you keeping your audience connected? In this workshop, we discussed the core tenets of a strong brand voice, the role it can play, and best practise guidance for consistency in your TOV.

In this strategy workshop for marketing leaders, our social, SEO, and content experts shared how to supercharge your brand awareness and engagement by making the most of what you’ve already got.

In this session for marketing leaders looking to supercharge their strategy with ABM, our inbound and ABM specialists shared when, where, and how to properly invest in your Account-Based Marketing in a way that works for your business.

You’ve survived the GA4 migration – now what? In this session for in-house marketing leaders, we’ll share what you need to know to not only ‘keep up’ with digital analytics and platforms, but to actually maximise them for your team.

In this session for retail and eCommerce marketing leaders, our experts expanded out from the POS to share the trends, best practise, and the biggest opportunities for more effective eCommerce marketing campaigns.

Marketing, Communications, and Digital strategies. They’re better together, but when ownership is split, are opportunities being missed? In this session, our experts shared practical advice for an integrated approach that supports business growth.

How much of your consumer marketing strategy is being left to chance? In this session for retail marketing leaders, our experts share how to back up your targeting and conversion tactics with a robust understanding of audience behaviour.

Your PPC strategy shouldn’t exist in a vacuum. Our experts share how to utilise the latest PPC trends to complement other areas of your marketing strategy, boost overall performance and demonstrate real value for your business.

Is your current agency delivering the results you want or need? Are they the right fit for your brand? Use this checklist by The GO! Network to evaluate their performance, communication, and results to see if it’s time to explore new opportunities.‍

This guide from Visualsoft delves into the social commerce landscape and provide actionable advice which aims to empower you to harness the full potential of social selling, and turn every interaction into a revenue opportunity.

How Many People? is a new FREE marketing calculator by digital PR agency Bottle that gives meaning to Reach, Impressions and media coverage by turning numbers into real life equivalents.

Wondering how much to invest in your marketing efforts? This easy-to-use Marketing Budget Calculator from Optix Solutions takes the guesswork out of planning.

In a world where everyone is talking about Generative AI, where information is scattered, and real guidance is scarce, Calls9 presents: The Ultimate GenAI Guide - the only tool you need to confidently navigate the future.

This interactive matrix from GO! is designed to help agencies assess the potential value of their new business opportunities, and give you an objective approach to your pipeline.

A comprehensive guide and interactive workbook for analysing your branding, assessing your brand identity, and identifying next steps for a rebranding project that supports your marketing strategy in the long run.

Download our interactive guide to the digital marketing brief - including common mistakes, guidelines, and a workbook to complete for your own project.

Make the most of your agency resource and build better relationships through a guided evaluation process including best practise approaches, key tips, and an agency evaluation scorecard.

In this year’s 'Pulse Check' report, find out what 120+ in-house and agency marketing leaders had to share on rising industry trends, ranging from creative priorities and media strategies to CSR initiatives in 2025.

In this year’s 'Pulse Check' report, find out what 150+ in-house and agency marketing leaders shared about the trends, challenges, and opportunities they’re expecting to see in 2024.

In this year’s ‘Pulse Check’ survey, 150+ in-house and agency marketing leaders share their predictions on the trends, challenges, and opportunities they’re expecting to see in 2023.

The leadership guide to creating an authentic brand, building a loyal community, and using comms as a force for good.

In ‘The Best of The Network', we've put together a collection of work produced by our agency Network members over the past twelve months that demonstrate the vast variety of projects run via GO!, and the relationships formed.

Learn how to improve performance between clients and agency partners through our use cases of the best brand-agency relationships, how to run a collaborative evaluation, and questions to ask in-house teams for successful relationships.