In this workshop for in-house marketing leaders across various sectors looking to up the ante on their social media strategy, our experts shared the latest opportunities, challenges and best practise guidance for getting more from your channels.

With 60% of the global population now using social media, and platforms such as Threads and TikTok taking the market by storm with record-breaking user growth rates - are you making the most from a new era of social.

In this virtual session, our experts discussed where social media ‘fits’ as part of a wider marketing strategy right now, the differing platforms, opportunities and challenges they present, along with key considerations for in-house teams looking to get more from their social activation in 2024.

On the agenda:

  • The latest updates – The broader themes we’re seeing across the social media world, and what it means for different strategies and objectives
  • Framing your social channels in 2023 – The ‘purpose’ of social media marketing as a tool for communications, brand awareness, audience nurture, and more
  • Challenges and opportunities – The major mistakes and overlooked opportunities for marketers with social media, and key considerations before mapping a new strategy
  • Continuous improvement – How to consistently measure and demonstrate the value of your social media strategy, and what to consider before you invest in expert support

Our speakers:

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