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Our experts discuss the common challenges in-house marketers face when developing and maintaining a clear ‘point of difference’ in their marketing strategy, identifying key differentiators, and driving these through your wider marketing strategy.

From AI to organic growth to just taking time to analyse what’s really working, we asked our network of digital, creative, and marketing experts to share what you should be doing right now to prepare for a stronger marketing strategy in the new year.

In this session for in-house Brand, Communications, and Marketing leaders, our experts discussed the many ways that dedicated Digital PR efforts can transform your audience perception, and what you need to get started.

In this workshop for in-house marketing leaders, our paid and organic search experts shared the opportunities for an integrated search strategy that re-engages your audiences.

What do you need from your website in 2024? In this panel discussion our web, development, and digital experts join us to cover the key considerations for a re-platform project that serves your strategy in the new year.

In this workshop for in-house marketing leaders across various sectors looking to up the ante on their social media strategy, our experts shared the latest opportunities, challenges and best practise guidance for getting more from your channels.

In this workshop for in-house B2C leaders, our experts shared the latest innovations in product design and packaging, including best-practise examples of outstanding packaging, along with the do's and don'ts for your own creative refresh.

From data-driven strategies to the growth of influencer engagement, our experts share the rising trends across the world of PR and how to begin measuring the impact of your PR strategy in relation to wider business objectives.

With ever-changing routes and approaches to campaign delivery, when is the right time to inject creativity back into your brand? In this session, our experts share the often, overlooked opportunities to leverage creative outputs across your strategy.

As more businesses lean into the role of inbound and organic strategies this year, do you have the right foundations in place to execute joined-up, cross-channel campaigns? In this workshop, our experts shared what you need to know before investment.

As brand reputations become more important than ever, are you keeping your audience connected? In this workshop, we discussed the core tenets of a strong brand voice, the role it can play, and best practise guidance for consistency in your TOV.

In this virtual workshop for marketing leaders, our social, SEO, and content experts share how to supercharge your brand awareness and engagement by making the most of what you’ve already got.

BODA SKINS are on a quest to create the best products in the world. Our neighbours in Manchester BODA SKINS handcraft their leather jackets in artisan mills, they redesign the established and do it better.

In this roundup, our network of fast-growth leaders and specialists discuss when to engage, and how to manage, external support within your business.

In this roundup, senior industry leaders share how to create an effective successful team culture that includes your marketing agencies and other external support.

With so many industries reaching saturation point, how do you stand out? This week, our experts share how to plan and invest in a sustainable market research strategy that keeps your business ahead of the curve.

Leaders from across the industry spectrum share their experiences of starting a business from scratch.

One of the hardest parts of running a fast-growing business is how quickly you can outgrow your tooling. In this article, our experts share how you can ensure your software suite works for your future as well as your present.

Outbound prospecting and lead generation has a bit of a bad reputation, yet it is a heavily relied on channel for many agencies looking to find new business opportunities. So how do you do it right?

For fast-growth teams, maximising efficiency whilst maintaining your output can often feel overwhelming. This week, we’ve rounded up 6 of the best marketing and sales software solutions for businesses scaling at speed.

For fast-growth agencies, maximising your profit by expanding on your current client portfolio is crucial. This week, The Wow Company shared practical tips and insights on how to broach this in a way that increases value for you and your clients.

Shifting requirements or amends in client-agency partnerships can often lead to agencies taking on unexpected costs. This week, The Wow Company shared 3 key strategies to ensure you're maximising profit before and during your projects.

In the second of our ‘agency profit series,’ Rory Spence of expert accountancy firm The Wow Company explained how to make the most of your pricing structure, according to the top 10% of UK agencies.

Productivity, time-mapping and financial planning can easily fall by the wayside when it comes to running an agency day to day, but it's crucial for maximising profit. So where do you start? Here's how to get started on planning for profitability.

Julia Reynolds is an industry inspiration when it comes to retail. With more than 3 decades in the clothing world, and leadership of everything from F&F to Figleaves, she’s shifted focus in recent years to work on a project of her own.

Experts from our network share how to build a customer strategy that builds loyalty, re-engages your audience, and drives revenue for your efforts.

As the conversation on ESG and net zero rages on, how do you turn your company sustainability initiatives into more than a ‘nice-to-have’? This week, we spoke to sustainability leaders to learn what goes into an authentic sustainability effort.

From reduced costs to improved customer experience to better sales conversions and use of team resources, the benefits of streamlined digital systems are obvious to most - so why is it so often overlooked?

Business areas that impact customer growth and retention are increasingly complex. With organic advocacy being more important now than ever, here's how to leverage better communication, customer research, and UX to build your growth strategy.

Our talent, brand, and communication experts discuss how to build an effective talent and engagement strategy that works for your business needs.

A business-wide Digital Transformation effort can bring exponential value – but getting it right requires commitment, patience and skill like no other. Here’s how to get it right, from the experts.

Are legacy systems and software holding back your business? GO! Network members Calls9 discuss the best approach to modernising your current technologies, common pitfalls, and how to ensure a successful outcome.

Leaders from across the industry spectrum share advice the've received themselves, and offer their own, to those starting out in a leadership role.

In the face of changing legislation, Digital Strategist at Fox, Jennifer Brennan, discusses why it is more essential than ever for marketers to get creative with contextual targeting.

Yes, a great customer experience matters - but what can you do right now to improve it? From personalising their experience to customer journey mapping, here's how to build real steps to a great customer experience into your business strategy

This year for International Women’s Day, we’re expanding on the topic to discuss what diversity looks like in an ever-evolving landscape.

CityRise appoints Manchester-based digital marketing agency Red Cow Media as SEO partner, following a competitive pitch process managed by The GO! Network.

UK-wide health and social care service provider, Turning Point appoints Arch to support build of new ‘harm reduction’ app, following a competitive pitch process managed by The GO! Network.

Multinational automotive supplier; Continental appoints Hatch to be their new PR agency partner, following a thorough search and selection process managed by The GO! Network – who oversaw a final four-way competitive pitch.

The GO! Network is evolving. Under the ownership of FindProcure Ltd, we’re adopting a technology-first approach to enhance efficiency, deliver smarter insights, and improve how brands connect.

Leading kitchen and home appliance brand - Morphy Richards, has appointed Social Trinity to be their TikTok Shop partner, following an introduction through The GO! Network - who then oversaw the competitive pitch process.

Due to a period of significant growth at GO!, we are looking to appoint a Network Retention Manager as part of our driven and collaborative agency account management team.

Manchester-based Democracy PR has been selected by talkSPORT BET to support their new market activation following a competitive search and selection process managed by The GO! Network.

The high-quality spirits and liqueurs brand will be working with GO! Network members TrunkBBI to drive ambitious expansion plans after winning at pitch.

The London/Denver based agency will be working with The Health Lottery after a competitive agency search and selection process managed by The GO! Network.

The premium designer menswear brand will be working with GO! Network members Vega to drive ambitious expansion plans after winning at pitch.

The Cornish clothing and lifestyle brand will be working with GO! Network members Brave Bison to lead on their UK and US paid social strategy in 2024 after a competitive pitch process.

Kooth will be working with GO! Network members Athlon to lead on the consolidation of their digital presence in 2024 after a competitive pitch process.