Back

Pulse Check: B2B Marketing Trends for the 'Next Normal'

This week, we’re sharing findings from GO! Network Members Fox Agency around their 2021 ClientSide report on growing B2B technology brands.

Agency News

The GO! Team

Pulse Checks compile key data and learnings for brands we work with, often contributed by agencies, within our network. This week, we’re sharing findings from Fox Agency's recent ClientSide report on core insights and trends their own community are experiencing as they grow B2B technology brands.

THE RESEARCH

When it comes to industry trends and the future, the pandemic has altered many horizons. Fox Agency regularly regroup with thought leaders from their own network to discuss key challenges and insights in the world of B2B tech business - in this first edition of the report, they wanted to uncover core challenges, areas for growth and advice from brand leaders including Blackbird, Pod Group, Teacherly, BearingPoint, TruNarrative & actionable futurist Andrew Grill.

The report covers some of these key learnings in the context of the 'next normal' with a particular focus on building the value of marketing within the business and growing strong relationships with agency partners.

KEY LEARNINGS

A CONDUSIVE CULTURE

Team leaders often consider their first step to success is to create and build a conducive organisational culture. The agency's employees need to be a natural extension of their values and ideals to encourage the desired work culture. This additionally stretches to agency-client relationships where energy, excitement, and external perspectives can be vital in assisting in a company’s success, however, choosing the right agency to work with is vital to achieving these stellar results.

ORGANISATIONAL CHALLENGES

Practice in delivering organisational change shows to be a tough challenge for many companies, however, it remains meaningful for them to build credible and positive attitudes throughout the internal teams.

EFFECTIVE COMMUNICATION FOR B2B TECH

Effective strategising in communication and marketing is essential in creating an impactful message and opportunities for consumers, as it showcases their values - this, in turn can boost revenue and improve profitability for the company.

DEMONSTRATING ROI FOR MARKETING FUNCTIONS

Pressure for companies to demonstrate value through their marketing is ever-increasing. This is because value visibility allows opportunities for brands to cement their influence by demonstrating culture and create instant impact.

AN UNPREDICTABLE LANDSCAPE

Over the last year, the ability to predict industry trends became volatile as objectives were pushed back and focus shifted towards new targets. Although the pandemic had created chaos for some, it also brought opportunities for others as industry transformation became the new norm. Insight into experienced thought leaders can be invaluable as they can make informed observations into the next steps your industry should be taking.

FIND OUT MORE


You can read the full report from Fox Agency here, or watch their ClientSide webinar featuring the same contributors here.

As GO! Network members, Fox is an integrated agency for world-leading B2B tech brands.

Back

our featured

article.