The high-quality spirits and liqueurs brand will be working with GO! Network members TrunkBBI to drive ambitious expansion plans after winning at pitch.

O’Donnell Moonshine, the Manchester-based spirits and liqueurs brand have recently confirmed the appointment of creative and performance agency TrunkBBI, after a competitive pitch process managed by The GO! Network.

The agency will be taking the lead on a brand and strategy framework alongside activating a multi-channel marketing plan project.

The Pitch

O’Donnell Moonshine approached The GO! Network looking to source a creative growth partner to help them better understand how to grow their brand and unique product in a highly competitive market.

On choosing The GO! Network to manage the agency search and selection process, Max Rüther, CEO of O’Donnell Moonshine, shared:

We had a great experience with GO! - from our initial meeting to the final selection, their support was evident every step of the way. They took the time to understand our requirements in detail and managed the agencies and pitches smoothly.

Their in-depth knowledge of the UK agency industry was invaluable and saved us a significant amount of time and effort. This made the process of finding a suitable agency much easier than we anticipated. We appreciate their professionalism and the ease they brought to our search.”

The Appointment

After meeting with a shortlist of qualified agencies and a final three-way competitive pitch, it was TrunkBBI’s potential to take an integrated approach to the partnership that won them the day.

Max Rüther, adds: “We’ve recently celebrated a decade in business in Germany and 8 years in the UK, so we are excited for this next chapter for O’Donnell, as we have set ambitious growth targets over the next few years.

We are delighted to work with TrunkBBI, partnering with a specialist agency is a significant step forward to meeting those goals. The team's extensive experience and expertise in the industry will help guide the future of our brand in an exciting new direction.”

On the partnership, Hannah Evison-Frost, Managing Director at TrunkBBI shared: “We are thrilled to be working with O’Donnell Moonshine on driving their growth, which will involve multiple channels and departments across the agency in the future.

O’Donnell Moonshine has ambitious goals, and we are excited to get stuck in. They are in a really exciting stage of their journey, so we are delighted to be a part of it. We are confident that we’ll go above and beyond, and the relationship will grow into a long-standing partnership with TrunkBBI.”

The GO! Network is a cost-free agency search process for in-house marketing leaders across all sectors. If you would like to learn more about how we work or get started, get in touch here.

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