Pitch Win: TalkTalk Business Appoints Athlon to Lead Website UX Overhaul

Leading connectivity and telecoms provider, TalkTalk Business has appointed digital experience agency Athlon to lead the UX overhaul of their website, following a competitive pitch process managed by The GO! Network.

The project marks a significant milestone for TalkTalk Business as it moves through a phase of brand transition and digital transformation, with the website playing a critical role in audience engagement and conversion.

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The Search

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On the process, Daniel Greenall, Marketing Director at TalkTalk Business, commented:

"TTB have agood roster of marketing agencies, but we wanted an agency who live and breathe UX. Using The GO! Network was the obvious option for us to get quality matches for our brief.

The GO! Network helped us structure a comprehensive brief that allowed them to present us with a thoughtfully composed long list of agencies.

From there, we were able to select a strong shortlist for pitching. The quality of the process and the strong agency match to brief meant that we ultimately had a difficult decision to make owing to the high standard of pitches on show."

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The Appointment

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The appointment follows an in-depth agency search and selection process, where Athlon was selected for their precise, strategic approach to UX and strong team chemistry – ultimately standing out from a highly competitive shortlist.

On the appointment, Daniel adds:

"Athlon demonstrated excellent UX credentials, had really good chemistry with our team, but what made them stand out against the other agencies was the level of detail and precision they were able to articulate in terms of their process and how they would manage TTB through it."

Sam Johnson, Head of Brand Partnerships at The GO! Network, shared insight into the process:

"We were able to put together a very detailed brief that captured the key criteria of who could support them in this requirement – as well as the context of various moving parts in a business that is going through an exciting transition.

Following a competitive pitch process involving incumbent partners and new, Athlon's proactive attention to detail, chemistry, communication, and coherent strategy ultimately led to them winning the project."

Athlon will collaborate closely with the TalkTalk Business team and their existing agency roster to ensure the new digital experience reflects the evolving needs of the brand and its customers.

The collaboration is due to start imminently.

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The GO! Network offers a cost-free agency search and selection process for in-house marketing leaders across all sectors. To learn more about our process or to get started, please contact us here.