This week, we’re sharing findings from Forty 1 (A division of The Creative Engagement Group) around their Diversity, Equity and Inclusion Report.
Pulse Checks compile key data and learnings for brands we work with, often contributed by agencies, within our network. This week, we’re sharing findings from Forty 1 (A division of The Creative Engagement Group) around their Diversity, Equity and Inclusion Report.
Like so many people in the marketing community, Forty1 wanted to know what authentic DEI activity looks like. So, they invited their community of internal communications and marketing professionals to join an online conversation where they could hear a multitude of voices and amplify them for the benefit of all. Seventy participants from around the world, across different sectors and roles, and all at various stages of their DEI journey, engaged in the one-hour ThinkTank. The session allowed these professionals to discuss the impact of DEI on business performance, employee experience, reputation and external relationships.
The majority of participants felt 1 of 3 ways about the way their business is handling DEI initiatives:
These are the four key themes that businesses can live by to better embed DEI in the workplace, bringing real, lasting change:
“For DEI to be at the heart of any business, they must accept the need for a company-wide learning journey – individually, interpersonally, institutionally.
Changing mindsets and long-embedded behaviours is difficult. It can be challenging to confront ingrained thinking or admit anxiety about change. It’s even harder to express or act in a way that’s at odds with the work culture.
Participants in the session put this forward as the principal barrier in driving authentic change in relation to DEI. When amplified by a lack of diverse thinking and representation in senior leadership, that positive change becomes even more difficult to achieve. Even those keen to change may be confused about how to do it, and are fearful of saying or doing something inadvertently offensive.”
To read Forty1’s full report around key insights in to Diversity, Equity and Inclusion in our business community, download here.
As GO! Network members, Forty1 blend insight, technology and creativity with the outstanding delivery capabilities of The Creative Engagement Group to deliver unforgettable employee experiences that create moments that inspire lasting change.