The premium designer menswear brand will be working with GO! Network members Vega to drive ambitious expansion plans after winning at pitch.

Blake Mill, the Manchester-based premium menswear brand have recently confirmed the appointment strategy, digital, and media agency Vega after a competitive pitch process managed through The GO! Network.

The agency will be taking the lead on an integrated programme of Paid Search, shopping, brand awareness and tactical activation across all media channels.

The Pitch

Blake Mill approached The GO! Network looking to source a strategic growth partner that could double down on the momentum being built by the brand.

With plans to triple sales over the next 12 months via new acquisition in the UK but also overseas markets, the team required an agency that could match the ambition.

On choosing The GO! Network to manage the agency search and selection process, Ken Price, CEO & Co-Founder of Blake Mill says, “The GO! Network helped us to rapidly and methodically identify potential partners that most closely met our requirements.”

The Appointment

After meeting with a shortlist of qualified agencies and a final two-way competitive pitch, it was Vega’s potential to take an integrated approach to the partnership that won them the day.

Ken Price adds, “after an intensive search, Vega emerged as by far the best partner to help us achieve our growth plans. Manchester was at the heart of the industrial revolution driven largely by textile production and is today an international hub for fashion, technology, and innovation.

We are therefore delighted to partner with a Manchester-based agency that shares our ambition to spearhead Blake Mill’s global expansion.”

On the partnership, Alexia Harper, Co-Founder of Vega says, “Blake Mill appealed to our core values straight away, a hungry for growth Manchester start up with all right building blocks for success. Vega’s collaborative approach of being part of a client’s boardroom and allowing us to fully integrate into their business meant we quickly found a great fit together.

The growth journey of Blake Mill to date is really impressive, and with fantastic products, an engaged community, their passioned and clear objectives as a brand, we're confident that with our skillset and track record of growing businesses we can help realise their ambitions.’’

The teams will be working together throughout 2024.

The GO! Network is a cost-free agency search process for in-house marketing leaders across all sectors. If you’d like to learn more about our process or get started, get in touch here.

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