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Insights

Events

GO! virtual strategy workshops tackle key challenges for our network, from SME business owners to senior marketing leaders.

Upcoming
Past Events
The Science of Storytelling: How to Create Emotional Connections with Your Audience
12 Jun
9:00 am
Marketing+

The Science of Storytelling: How to Create Emotional Connections with Your Audience

Great marketing isn’t just about selling - it’s about storytelling. But what makes a story compelling? How do narratives shape consumer decisions?

Virtual
Ended
Read More
The Psychology of Persuasion: How to Craft Email Campaigns That Convert
26 Jun
9:00 am
Marketing+

The Psychology of Persuasion: How to Craft Email Campaigns That Convert

In a world where inboxes are flooded daily, how do you make sure your emails stand out and drive action?

Virtual
Ended
Read More
ABM 101 - Building Account-Based Marketing into your Strategy
27 Jul
9:00 am
Marketing+

ABM 101 - Building Account-Based Marketing into your Strategy

In this session for marketing leaders looking to supercharge their strategy with ABM, our inbound and ABM specialists will share when, where, and how to properly invest in your Account-Based Marketing in a way that works for your business.

Virtual
Ended
Read More
Google Optimized - Getting the Best from your Digital Analytics
20 Jul
9:00 am
Marketing+

Google Optimized - Getting the Best from your Digital Analytics

You’ve survived the GA4 migration – now what? In this session for in-house marketing leaders, we’ll share what you need to know to not only ‘keep up’ with digital analytics and platforms, but to actually maximise them for your team.

Virtual
Ended
Read More
Black Friday and Beyond - Investing in eCommerce Campaigns that Deliver
6 Jul
9:00 am
Marketing+

Black Friday and Beyond - Investing in eCommerce Campaigns that Deliver

In this session for retail and eCommerce marketing leaders, our experts expand out from the POS to share the trends, best practise, and the biggest opportunities for more effective eCommerce marketing campaigns.

Virtual
Ended
Read More
Joining the Dots Between your Marketing and Digital Strategies
22 Jun
9:00 am
Marketing+

Joining the Dots Between your Marketing and Digital Strategies

Marketing, Communications, and Digital strategies. They’re better together, but when ownership is split, are opportunities being missed? In this session, our experts share practical advice for an integrated approach that supports business growth.

Virtual
Ended
Read More
Investing in your Customers - Understanding Buying Behaviours in Retail
8 Jun
9:00 am
Marketing+

Investing in your Customers - Understanding Buying Behaviours in Retail

How much of your consumer marketing strategy is being left to chance? In this session for retail marketing leaders, our experts share how to back up your targeting and conversion tactics with a robust understanding of audience behaviour.

Virtual
Ended
Read More
101 Ways to Get More from your PPC Strategy in 2023
1 Jun
9:00 am
Marketing+

101 Ways to Get More from your PPC Strategy in 2023

Your PPC strategy shouldn’t exist in a vacuum. In this expert-led session, we cover how to leverage insights from your PPC campaigns to support both your wider marketing strategy, and your business as a whole.

Virtual
Ended
Read More
Deep Dive - eCommerce Website Optimisation with Daydot
24 May
9:00 am
Deep Dive

Deep Dive - eCommerce Website Optimisation with Daydot

A deep dive into ways of maximising your paid media performance, approach to mobile, and pricing strategy with GO! Network members and digital experience experts Daydot.

Virtual
Ended
Read More
Investing in Social - Building your Integrated Paid and Organic Strategy
18 May
9:00 am
Marketing+

Investing in Social - Building your Integrated Paid and Organic Strategy

In this session for marketers looking to nurture their audiences without sacrificing commercial return, our experts share how to build an integrated strategy that works for you.

Virtual
Ended
Read More
The Principles of Brand Architecture - Creating and Delivering a Cohesive, Consolidated Brand
11 May
9:00 am
Marketing+

The Principles of Brand Architecture - Creating and Delivering a Cohesive, Consolidated Brand

Is your brand identity helping or hurting your strategy? In this session, our experts share the principles of brand architecture to help you build a recognisable platform in 2023.

Virtual
Ended
Read More
Investing in and Delivering Creative Campaigns that Work for your Resource
27 Apr
9:00 am
Marketing+

Investing in and Delivering Creative Campaigns that Work for your Resource

In this session, our creative and media advertising experts will demystify the creative campaign planning and launch process – helping you build a creative campaign that works for your business.

Virtual
Ended
Read More
A Smoother Sale - Creating Seamless Paths to Purchase for Higher-Value Products
30 Mar
9:00 am
Marketing+

A Smoother Sale - Creating Seamless Paths to Purchase for Higher-Value Products

In this session for marketing, customer and digital leaders looking to nurture their audience path to purchase, our experts share how to navigate seamless buying experiences for higher-value products.

Virtual
Ended
Read More
Making PPC Work Harder for your Marketing Strategy
23 Mar
9:00 am
Marketing+

Making PPC Work Harder for your Marketing Strategy

Your PPC strategy shouldn’t exist in a vacuum. In this expert-led session, we cover how to leverage insights from your PPC campaigns to support both your wider marketing strategy, and your business as a whole.

Virtual
Ended
Read More
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