In this session for retail and eCommerce marketing leaders, our experts expand out from the POS to share the trends, best practise, and the biggest opportunities for more effective eCommerce marketing campaigns.

From Black Friday to Christmas to Mother's Day, seasonal campaigns can help eCommerce businesses drive significant sales and revenue - but what does it take to build a seasonal eCommerce campaign that really delivers?

In this virtual session, our experts share the common approaches to - and challenges of - seasonal eCommerce campaigns, including the full ‘checklist’ of a great eCommerce marketing strategy, from the foundational needs to the creative considerations and practical project delivery.

On the agenda:

  • Setting the scene – The most common approaches to seasonal eCommerce campaigns, typical challenges, and new trends
  • The building blocks – The core elements of an effective, joined-up campaign from creative to conversion
  • A campaign that delivers – Practical advice for dealing with some of the most common mistakes or blockers, and best-practise examples of great eCommerce campaigns
  • Black Friday and beyond – Considerations before mapping your next campaign and deciding where to invest your resource for a successful campaign

Our speakers:

Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.


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