In this session for marketing leaders looking to supercharge their strategy with ABM, our inbound and ABM specialists will share when, where, and how to properly invest in your Account-Based Marketing in a way that works for your business.

When ABM strategies have the potential to uplift marketing revenue by more than 200%, what's stopping marketers from getting started?

In this virtual session, our experts discuss the impact of - and common challenges to - Account-Based Marketing within different industries, along with practical advice for a strong ABM implementation to supercharge your inbound strategy, including ways to measure success when working with external support.

On the agenda:

  • The rise of ABM - Defining where ABM ‘sits’ within a business, and examples of the approach for different industries
  • Defining your Approach - Framing your resource, teams, and potential opportunities for ABM to support your wider strategy
  • When - and How - to Invest in ABM - Practical guidance for your own ABM strategy
  • Next steps - Measuring performance, specialist support, and final considerations for your strategy

Our speakers:

Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.

Events

Join The Community

Help us send you the right stuff!

Read about our Privacy Policy and Terms of Service.

Thank you!
It's great to have you.
Something went wrong - please try again!
Events
privacy policy