You’ve survived the GA4 migration – now what? In this session for in-house marketing leaders, we’ll share what you need to know to not only ‘keep up’ with digital analytics and platforms, but to actually maximise them for your team.
With the changing landscape of technology and user behaviour, Google has introduced the next generation of analytics, GA4 and Google Optimized - But, how do you get the most out of these platforms?
In this virtual session, our experts discuss the latest changes to Google's analytical platforms, including what these changes mean for marketers along with the options - and benefits of - investing further in areas such as personalisation and performance.
On the agenda:
Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.