'Traditional' and Digital marketing strategies deliver a unique set of benefits, yet joining the dots between each can help unlock your business' potential for greater success.

In this virtual session for marketers and digital teams alike, our experts discuss with the common challenges - and external impact - businesses face from disjointed or clashing strategies, along with practical guidance for integrating your Digital, Technical, and wider Communications strategies to drive stronger outcomes.

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‍On the agenda:

• The challenge – How and why the growing complexity of both digital and marketing strategies can impact cross-business performance

• Joining the dots – The main blockers for in-house teams looking to integrate their tactics, and key considerations for a more cohesive approach

• Defining your approach – Practical guidance for managing processes, responsibilities, resource, and reporting, using key case study examples

• Continuous improvement – How to consistently maintain and manage a more integrated strategy, and the signs of success

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.