Is AI overhyped or the end of the world as we know it? Probably somewhere in the middle, and while it has risks and challenges, there are opportunities to leverage the capabilities of AI within the ABM workflow. You just need to know how to use it.

GO! Network ‘Deep Dives’ are a chance for our community to drill down into specialist areas of their strategy, with support from our Network members.

In this interactive virtual session, award-winning B2B marketing agency and ABM specialists Ice Blue Sky join us to neutralise the common misconceptions - and challenges - surrounding AI, along with sharing practical guidance on how to use AI capabilities within your Account-Based Marketing workflow.

What's Covered

During this 1-hour Deep Dive for marketing leaders looking to strengthen their ABM activity with AI, you'll learn:

  • An overview of AI - What it is and what it is not
  • How AI works - What is required and how to begin using AI capabilities
  • The Role of AI in ABM - How it can help the ABM workflow, including the risks and challenges to look out for
  • A live demonstration of the use of AI in ABM

Speaker

This session is free to join, but spaces are limited - reserve your space below, and we'll confirm your invitation as soon as registration is open.

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