Deep Dive - The Role of AI in ABM with Ice Blue Sky

GO! Network ‘Deep Dives’ are a chance for our community to drill down into specialist areas of their strategy, with support from our Network members.

In this interactive virtual session, award-winning B2B marketing agency and ABM specialists Ice Blue Sky join us to neutralise the common misconceptions - and challenges - surrounding AI, along with sharing practical guidance on how to use AI capabilities within your Account-Based Marketing workflow.

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What's Covered

During this 1-hour Deep Dive for marketing leaders looking to strengthen their ABM activity with AI, you'll learn:

• An overview of AI - What it is and what it is not

• How AI works - What is required and how to begin using AI capabilities

• The Role of AI in ABM - How it can help the ABM workflow, including the risks and challenges to look out for

• A live demonstration of the use of AI in ABM

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Speaker

• Charlotte Graham-Cumming, CEO, Ice.Blue.Sky

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This session is free to join, but spaces are limited - reserve your space below, and we'll confirm your invitation as soon as registration is open.