In this session for marketers looking to nurture their audiences without sacrificing commercial return, our experts share how to build an integrated strategy that works for you.
Organic and Paid Social Media strategies serve vastly differing purposes. Yet for the sake of maximising ROI, a hybrid approach that strikes a balance between awareness and lead generation can initiate the best outcomes.
In this virtual session, our experts share the different opportunities and challenges both paid and organic social media marketing present in 2023, along with guidance for effectively integrating the two for various brands - including how to frame and ‘assign’ certain objectives, practical advice for specific channels, and ways to improve your integrated strategy in an evolving landscape.
On the agenda:
Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.