News

From data-driven strategies to the growth of influencer engagement, our experts share the rising trends across the world of PR and everything you need to build an effective, measurable PR strategy in the new year.

We’ve tiptoed around the tinsel to bring you a round-up of the most impactful, creative, digital, and OOH marketing campaigns of November.

How do you keep your social strategy up to speed? Our experts share the latest trends, challenges, and opportunities for effective social growth, how to maximise your online presence, and guidance for best practise in 2023.

With 61% of marketers reporting that businesses are struggling to keep their language interesting and engaging, we ask our Network specialists how to establish a brand tone of voice that resonates.

Could your SEO strategy be working harder for you? Our experts share the importance of an effective SEO approach, how to maximise your effort, and practical advice that works for you.

In this round-up, our experts share the key steps to building an effective lead generation strategy – from framing your current efforts and defining your approach to practical advice on driving growth and refining your strategy.

From Will Ferrell’s reprised role as Buddy the Elf at Asda supermarket to Aldi’s parody of Nike’s famous 1998 advert ahead of this year’s winter World Cup, we're tracking the most popular Christmas ad campaigns of 2022 all in one place.

With Black Friday, a winter World Cup, and Christmas around the corner, we take a closer look at some of the most impactful creative, digital, and OOH campaigns in October.

With 49% of marketers reporting that organic search has the best ROI of any marketing channel, we ask our Network specialists how you can optimise your current SEO strategy with limited resource.

Our experts share how to refresh your brand strategy across identity, creative, and awareness in a way that drives your growth into 2023.

A great Account-Based Marketing Strategy targets high-value accounts, weeds out waste, and maximises your campaign ROI.. but is it right for you? Our experts share the Who, What, When, Where, and Why of ABM for your business.

From Shelter hitting home on the cost-of-living crisis to a nostalgic throwback from the British Heart Foundation, here are the advertising campaigns from the creative world that stood out to us in September 2022.

For years, the ‘localisation' of agencies working with clients has been a given – but is this about to change? Sam Stanhope, Content Manager at GO!, explores the changes we’re seeing in location requirements, and the growth of Northern agencies.

Outbound prospecting has always been a fine line to walk. However, in the past year, many agencies have come to rely on outbound prospecting through cold outreach, email and combo sales to find new business opportunities. So how do you do it right?

As we start to close the chapter on the last year and a half, a number of successful agencies face a genuinely pressing issue – revenue management. As agencies grow, headcounts increase, and so do running costs. So how do you broach this sensitively?

Our Brand Partnerships Manager, Matthew Delooze recently caught up with Katie Rosen, Head of Creative at Gousto to discuss the brand’s unique creative approach in a growing FMCG category.

Our Brand Partnerships Manager, Matthew Delooze had the pleasure of speaking to Thom Nowell, Marketing Director at Hunter & Gather on their innovative marketing approach within the FMCG sector.

Our Brand Partnerships Manager, Jordan Brownlie had the pleasure of chatting with Michelle Hughes, Head of Digital Marketing at Higgs LLP, about her recent success in managing a rebranding and website development project.

Our Head of Brand Partnerships, Adam Walker had the pleasure of chatting with Emily Dunlop, Head of Marketing at Multiplier, about her fascinating journey navigating the hyper-growth environment of brand leadership.

Lee Grunnell, CMO at Womble Bond Dickinson discusses the future of the multi-national law firm, the impact AI will have on the legal market, and how agency support can better prepare their clients for the changes coming to the legal industry.

James Bridgman, Head of Global Marketing at Pollinate, discusses the potential of a more collaborative marketing approach to FinTech and Finance partnerships.

Jayne shares the challenges facing the finance industry when it comes to Sustainability, ESG, and the ‘right’ way to communicate progress and achievements to your customers.

Our Brand Partnership Manager Adam Walker caught up with Katya Escala (PR Lead) and Roxy Baciu (Head of Community) at giffgaff to learn more about their ambitions for the business, and what it takes to change the industry from the inside out.

Our Brand Partnership Manager, Darren Harsley caught up with Nick King, Insight and Market Research Director at Auto Trader to find out more about their plans for the future and how they have grown their success over the years.

Sorted are changing the way we use ecommerce with their clever tech eco-system transforming the online delivery experience. In this months Against the Grain, Adam and Dan touch upon the company’s values, attitude and what to expect in 2021.

Adam sat down with Rhodri Evans to talk through everything from the brands history, how Levi’s has tackled a turbulent year and the steps the brand has taken to create a more sustainable way forward.

One of our dedicated Brand Partnership Managers, Adam Walker, caught up with Paul Sinclair, Marketing Director at Zen Internet, to discuss how the pandemic impacted Zen's marketing and strategy, and the journey to being awarded B Corp status.

The UK arm of the global technology solutions provider will be working with both GO! Network agencies across their demand generation and ABM strategy respectively.

The financial services advisor has appointed creative and media agency, Jaywing, to transform OpenMoney's strategy through insight-driven content and media activation.

Due to a period of significant growth, GO! are looking to appoint a Graduate Communications & Lead Generation Executive into the GO! Network Team.

Due to a period of significant growth, GO! are looking at appointing a new Agency Partnerships Manager to our team.

TrunkBBI will work with the fleet management business on brand, creative and digital activation as lead agency partner after a competitive pitch process with GO!.

The heritage household brand is engaging the Leeds-based integrated creative agency to build out their brand activation in 2022.

Citypress will support the automotive manufacturing leader across PR, Digital and Social Media.

The Leeds-based online music education platform have engaged Social Buff via The GO! Network as they seek to grow both their UK and International presence.

The B2B screen printing business have appointed GO! Network Member Notepad Studio to build the brand as it expands focus on D2C offering.

The visual content management platform have appointed the London consultancy after a competitive process run via GO!.

The Saas-based delivery platform have appointed Ice Blue Sky to build out their UK ABM strategy in the New Year.

‘‘The Best of The Network’ is a great chance to understand the vastly differing types of client-agency partnership we form and celebrate some fantastic work from our Network.