The heritage household brand is engaging the Leeds-based integrated creative agency to build out their brand activation in 2022.

Principles Agency have been appointed to lead on brand and creative activation for VELCRO® Brand fasteners after a competitive process run through The GO! Network.


The team at Velcro Companies approached GO! looking for an agency partner to support across a new brand and media activation project in the UK.


On the process, Matt Rowling, Marketing Communications Manager for EMEA at Velcro Companies said, ‘We were looking to save time searching for an agency that was the right fit for our business and demonstrated passion for our brand. Time is so precious for both ourselves and for agencies, so any ways to speed up the process is invaluable.’

After a tightly-run competitive process, Principles Agency were appointed on their attentiveness to the brief and response to feedback throughout the process.


‘They answered the brief very well and listened to us. If an agency listens and responds well – you can be confident you can build a long term successful partnership.’


On the appointment, Liz Bryne, Client Services Director at Principles Agency, said “We were delighted to be appointed by Velcro Companies.


We are a Brand Communications agency who specialise in working with Everyday Brands, to create memorable campaigns which stick in the mind, so we felt this brief was a perfect fit for us. The pitch process was slick, and Matt and the team have been a pleasure to work with so far.”

The GO! Network is a cost-free agency search process for brands across all sectors. If you’d like to learn more about our process or get started, get in touch here.

privacy policy