Continental have appointed Manchester-based independent agency Citypress after a competitive pitch process via The GO! Network.
The PR & Communications agency will lead on a new consumer behaviour strategy for Continental, developing existing work and bringing a fresh approach to their marketing communications activity.
On the requirements and appointment process, Claire Hohenberg, PR Manager at Continental, explained:
‘We needed to appoint a new consumer-focused integrated PR, Digital Marketing & Social Media agency with relevant experience.
GO! presented a great selection of agencies that all showed relevant experience to meet our brief. The quality gave us confidence in knowing we would end up with a suitable agency at the end of the process.’
On the appointment, Claire said, ‘Overall, [Citypress] met all the requirements of the brief in the best way. They have relevant automotive experience and a good understanding of social and PR, they were passionate in their delivery, and are a team we could all see ourselves working well with.’
‘I found working with GO! really helped to streamline and simplify the agency search process – they also saved us a lot of time, helping us write our collective brief, and making the whole process as stress-free as possible.’
When it came to what won out for Citypress, Managing Director Martin Currie said it was ‘Creative ideas, chemistry and approach to client service.’
The GO! Network is a cost-free agency search process for brands across all sectors. If you’d like to learn more about our process or get started, get in touch here.