TrunkBBI will work with the fleet management business on brand, creative and digital activation as lead agency partner after a competitive pitch process with GO!.
Gofor Finance have appointed Manchester-based TrunkBBI after a competitive pitch process via The GO! Network.
The newly-merged integrated marketing agency will lead on a full brand strategy evolution for the brand, from messaging and positioning to the development of key digital collateral and activation.
Shona Smith, Head of Marketing at Gofor Finance approached GO! looking for a partner with specific experience in journey building.
‘I would never have known about any of the Agencies put forward, and the quality of responses were above expectations.’
On the appointment, Shona said, ‘TrunkBBI showed hunger for the work, going above and beyond in the response back to really understand our industry and challenges demonstrating specific journey building expertise’.
Tristan Morris, Brand Consultancy Director at TrunkBBI said on the process, ‘GO! provided a solid brief, clearly thought through and supported the process from start to finish. They worked hard to help develop client and agency relationships from the outset, providing key insights to help guide our approach’.
TrunkBBI and Gofor Finance have begun work immediately with an initial focus on brand identity and refined messaging.
The GO! Network is a cost-free agency search process for brands across all sectors. If you’d like to learn more about our process or get started, get in touch here.