News
News Article
Marketing+
Wed
13
Aug 2025
We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2025.
July brought a fresh wave of creativity and connection, blending minimalism, animation, and heartfelt storytelling across OOH, digital, social, and TV.
From Häagen-Dazs’ subtle yet craving-inducing ice cream tease, to McDonald’s playful gamification of snack runs, to Heinz’s emotive hotdog moment that stole the spotlight, brands this month captivated audiences with both fun and feeling.
Add in Tesco’s supportive nod to women’s football, Cazoo’s quirky animated characters matching cars to personalities, and TD Bank’s clever “window shopping” investment campaign, July showed how creativity continues to surprise and engage on every channel.
January to March - Campaigns #1 - 24
April to June - Campaigns #25 - 48
July - Campaigns #49 - 56
Brand: Häagen-Dazs
Category: FMCG
Agency: BBH London
Medium: Out of Home (UK & Spain)
Häagen-Dazs turns heads with a stunningly simple out-of-home tease: just a partially eaten ice cream stick. With no traditional ice cream shot in sight, the minimalist visual brilliantly captures craving and curiosity, inviting audiences to imagine the indulgence themselves.
This understated yet powerful campaign from BBH London sets the stage for a global launch planned for Spring 2026, creating buzz and anticipation well ahead of the full rollout.
Brand: Women in Transport
Category: Non-Profit
Agency: Unboring Agency
Medium: Digital, Event, Print & OOH
A bold brand refresh celebrating two decades of advocacy.
From the ‘All change please’ strapline to immersive event branding at the London Transport Museum, every element radiates pride, visibility, and momentum for the future.
Brand: McDonald's UK & IRE
Category: Fast Food (QSR)
Agency: Leo Burnett UK
Medium: AV, OOH, Radio, CRM, Digital, Social, In-App
McDonald's transforms everyday snack runs into playful quests with its "Side Missions" campaign.
Developed by Leo Burnett UK, this innovative initiative gamifies the dining experience through the MyMcDonald's app, offering users daily challenges like the "Fries Speedrun" and "Hard Mode" missions.
Participants can earn badges, unlock exclusive food deals, and stand a chance to win prizes, including £10,000. The campaign's retro gaming aesthetics and collaborations with influencers like Angry Ginge bring a fresh, interactive twist to the fast-food experience.
Brand: Heinz
Category: FMCG (Condiments)
Agency: Wieden+Kennedy London / The Kitchen
Medium: TV, OOH, Digital, Social
Heinz's "Lost in Love" campaign celebrates the irresistible allure of its sauces, capturing the moment when great taste makes everything else fade away.
Developed in collaboration with Wieden+Kennedy London and Kraft Heinz's in-house agency, The Kitchen, the campaign features a tennis spectator so engrossed in his Heinz-covered hot dog that he tunes out the entire match. This emotional storytelling underscores the profound connection people have with delicious food.
Launched simultaneously across the UK, Ireland, Netherlands, and Italy, "Lost in Love" marks Heinz's first pan-European omnichannel campaign, blending functional messaging with universal appeal to highlight the brand's superior taste experience.
Read our Editorial: Hidden Gems in Paid Advertising
Brand: Tesco
Category: Retail/Grocer
Agency: BBH
Medium: OOH
Tesco has launched a heartfelt out-of-home campaign to support the England and Wales women's football teams during the UEFA Women's Euros 2025.
In collaboration with BBH London, the campaign features digital billboards styled as grocery receipts, listing popular matchday snacks.
Upon closer inspection, these receipts reveal acrostic messages such as "YOU'VE GOT THIS" and "YMLHAEN GARFAN" (Welsh for "Come on team"), offering words of encouragement to the teams. This innovative approach aims to engage fans hosting watch parties, turning everyday shopping experiences into moments of national pride.
Brand: Cazoo
Category: Auto Marketplace
Agency: Fold7 / Blinkink Animation
Medium: Digital, Social, Animated Film
Cazoo's latest campaign, "The Right Car for Anyone," introduces a distinctive animated brand world featuring a diverse cast of characters, including Dracula, a Bigfoot couple, and an alien family, each finding their perfect vehicle through Cazoo.
Crafted by Fold7 and brought to life by Blinkink with direction by James Papper, the campaign aims to challenge the conventional automotive advertising norms by focusing on individuality and personal needs.
Running across online channels from mid-July, the campaign underscores Cazoo's commitment to being the 'you' expert in the car-buying journey, offering over 200,000 used cars to suit every lifestyle.
Watch our recent workshop playback: The Psychology of Persuasion - How to Craft Email Campaigns That Convert
Brand: Bell Ingram
Category: Real Estate
Agency: Hydrogen
Medium: Video (Hero + Regional Edits)
This campaign was to create bespoke, region-specific creative to showcase the bespoke and personalised nature of the service that Bell Ingram delivers across Scotland, and to bring a human element to property marketing.
In just two weeks since launch, the campaign delivered 2,370 landing page views – all while still in the traffic phase. With a low media spend stretched over four months and a cost-per-view of just £0.10, it proves that big results are possible even on a small budget.
Brand: TD Bank
Category: Financial Services
Agency: Ogilvy Canada / Martin Girard for Shoot Studio
Medium: Guerrilla-style OOH installations across Canada
TD Bank's "Fractional Window Shopping" campaign ingeniously promotes its fractional shares offering through a series of guerrilla-style out-of-home installations across Canada.
Collaborating with Ogilvy Canada and photographer Martin Girard of Shoot Studio, the campaign features green billboards with square cutouts strategically placed to frame partial views of iconic brand logos such as McDonald's, Starbucks, Nike, Apple, and Google.
This clever approach visually represents the concept of fractional investing, allowing individuals to own a piece of major companies for as little as $1, while circumventing trademark restrictions by not directly displaying the logos.
The campaign's innovative design not only captures attention but also enhances brand perception, with a reported 78% increase in positive brand perception among exposed audiences.
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