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Mon
02
Jun 2025
We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2025.
With two bank holidays in a month that marks the transition from spring to summer, we set out to collate the most impactful Creative, Digital, and OOH advertising campaigns that you might have missed in May 2025.
Bringing Disney’s magic closer to home for UK guests, to enduring the ultimate freezing water challenge set by Mira Showers, to The Great British School Trip at The National Space Centre, to a Panda-themed rendition of Shaggy’s 1995 hit ‘Boombastic’ – view our list of best campaigns this month below.
January to March - Campaigns #1 - 24
April - Campaigns #25 - 32
May - Campaigns #33 - 40
Brand: GO Outdoors
Category: Retail
Agency: Driven
Medium: TV
Clothing, footwear, and equipment retailer GO Outdoors launched a new TV advert starring Billy the escaped parakeet.
Created in collaboration with Manchester-based creative agency Driven, the ad encourages customers to #BeMoreBilly.
In the commercial, Billy – voiced by actor Will Mellor – spends his days dreaming about the outdoor world. But when he realises his cage door is unlocked, he seizes his first taste of freedom and heads straight to GO Outdoors.
Billy’s TV debut was screened on 11 April.
Join our free, expert led virtual strategy workshops, designed to tackle the key challenges facing in-house marketing leaders in 2025.
Brand: Ineos
Category: Automotive
Agency: Wonderhood Studios
Medium: OOH, Social, Digital
Automotive firm Ineos has launched a new campaign, pitting the Grenadier against its established rival Land Rover in deliberately ‘provocative’ ad.
Created by Wonderhood Studios, ‘Us vs Them’ aims to challenge the increasingly sanitised category norms of SUV’s and 4x4s, with OOH activity positioned outside a large Jaguar Land Rover dealership in London.
The key visual shows a Land Rover Defender in pristine condition, looking face-to-face with a scratched and mud-covered Ineos Grenadier, along text that reads: ‘Let’s take this outside’.
Along with social, digital and OOH elements of the campaign, the brand also featured an activation on 8 April, with the muddied Grenadier towing a billboard of the ad through Leamington Spa, the home of Jaguar Land Rover.
Media planning and buying was handled by Wavemaker.
Brand: Walkers
Category: FMCG
Agency: VCCP
Medium: OOH, Social
Crisp brand Walkers pranks its fans this April Fool’s with an out-of-home and social media activation suggesting a packaging swap for its two flagship flavours.
Created in partnership with London-based creative agency VCCP, the stunt features billboards and viral meme posts showcasing Salt & Vinegar in blue packaging and Cheese & Onion in green, in a bid to spark debate and speculation online.
The April Fool’s push plays on the traditional gripe that many Brits have about the brand going against the industry grain by using blue bags for its Cheese & Onion flavour and green for its Salt & Vinegar.
Brand: P&O Cruises
Category: Travel
Agency: Pablo
Medium: OOH
Travel firm P&O Cruises brings the scenery of the Norwegian fjords to London with new immersive campaign running in Westminster.
Developed in partnership with creative agency Pablo, the activation can be seen at Westminster Bridge, one of the city’s busiest locations.
The work will form part of the brand’s ongoing ‘Holiday Like Never Before’ series, crafted by Pablo, which aims to inspire holidaymakers to expect more from their time away.
Media planning and buying was handled by Wavemaker.
Read our Editorial: Hidden Gems in Paid Advertising
Category: Professional Services
Medium: Social
Agency: Leopard Co
Creative agency Leopard Co has launched #BirminghamIsNotRubbish, a marketing drive to counter the ‘sensationalist headlines and negative stories’ about the city in recent weeks.
It follows the month-long stand-off between union members and Birmingham City Council which has prompted news reports of bin bags piled high, tainting the image of Britain’s Second City.
Now the new campaign calls on Brummies and businesses to shine a light on the real Birmingham, by sharing positive stories and highlighting the city’s cultural contribution, helping drown out the gloom headlines.
The agency is encouraging people to share their own positive stories using #BirminghamIsNotRubbish.
Brand: Royal Mail
Category: Professional Services
Agency: SocialChain
Medium: Social Media
Postal service Royal Mail has tasked marketing agency SocialChain with delivering a social-first strategy for the brand.
The agency ran an audit of Royal Mail’s social media channels, focusing on improving its performance and setting a long-term growth plan.
As part of the new strategy, the agency has crafted an influencer activation campaign, titled ‘Send It Your Way’, for the firm.
The first phase of the new marketing drive includes recruiting marketplace creators, small business owners and parent-owned businesses to “bring the campaign to life” on TikTok.
Watch our recent workshop playback: TikTok & Emerging Social Platforms - How Your Brand Can Get Involved
Brand: Kwik Fit
Category: Automotive
Agency: VCCP
Medium: Digital OOH
Kwik Fit uses vehicle react tech to crack dad jokes to drivers in their new campaign aimed at making the UK a safer, happier place to be.
Devised by its agency of record VCCP, the work titled ‘Road Happy’, utilises Ocean Outdoor’s vehicle react technology to anonymously scan cars stuck in queues at traffic lights.
The drivers of the vehicles are then provided with a joke based on the make, class, colour, or fuel type of their car.
The campaign will be active across six roadside locations including Holland Park Roundabout in London, Bullring South in Birmingham, Princess Road in Manchester and The Screen on West Quay in Southampton.
Brand: Eurostar
Category: Travel
Agency: Adam&EveDDB
Medium: OOH, Print
Eurostar has teamed up with illustrator and artist Noma Bar to launch a new campaign encouraging people to ditch the plane – and the car – in favour of the train for their cross-channel journeys.
Developed in collaboration with creative agency Adam&EveDDB, ‘Reasons to Eurostar’ will look to playfully demonstrate the ways in which Eurostar “goes further” to make European travel “a comfortable and enjoyable experience”.
Centred around out-of-home and print assets, the brand’s campaign will couple Bar’s distinctive illustration style with short, tongue-in-cheek copy such as: as “Time flies when you don’t”, “Get a speeding ticket”, “Carry on with your carry-ons”, or “Maybe 6am trains are too early”.
Brand: Disney – Disney Cruise Line
Category: Leisure, Hospitality & Media
Agency: Havas London
Medium: DOOH
Disney Cruise Line unveils magical new out-of-home campaign, featuring popular characters Mickey Mouse, Minnie Mouse, Woody, and Stitch.
The marketing drive was devised by creative agency Havas London in collaboration with the brand’s in-house creative team.
The digital OOH executions will run across London and the southeast of England.
“We are delighted to have the Disney Fantasy sailing out of Southampton for the first time this summer, bringing our Disney magic closer to home for UK guests,” said Angelica Costantini, vice president of Disney Destinations International UK and EMEA.
Media planning handled by Zenith UK, and production managed by Prose on Pixels.
New Partnership via The GO! Network: Continental Appoints Hatch as New UK consumer PR and Influencer Agency Partner
Brand: Mira Showers
Category: Healthcare, Wellness & Fitness
Agency: Bottle PR
Medium: Digital PR
To promote the launch of the UK’s first cold water experience shower – Mira Activate with ColdBoost – Mira Showers and Bottle PR challenged players from Gloucester Rugby to endure the ultimate freezing water challenge.
Christian Wade, Jamal Ford-Robinson and Max Llewellyn took the plunge while raising awareness of the physical and mental health benefits of cold-water therapy for sportspeople and consumers alike after research from Mira Showers found that 1 in 3 Brits take a cold shower at least once a week.
On the campaign, Kerry Hale, Market Analyst – Social Media, PR and Sponsorships at Mira Showers shares:
“This is what great collaboration looks like. We had a blast working with our partners Gloucester Rugby on this campaign, and Bottle PR have done a tremendous job of leading the charge and bringing our Freeze Frames campaign to life.
BBC News mentions don’t come very often, but when they do – they are sweet!”
Brand: Hyundai
Category: Automotive
Agency: Launch PR
Medium: PR – CSR Initiative
In 2021 Hyundai’s challenged Launch PR to create a long-term CSR initiative for the UK. The creative PR agency identified a clear space that the brand could own, and The Great British School Trip was born.
For year three, they focussed on the theme of careers – inspired by research that highlights a disconnect between parents and the evolving world of work.
To support the programme and generate headlines they created a first-of-its-kind careers trip to The National Space Centre and a bespoke game to help parents talk to their kids about careers – Future Job Trumps.
The campaign has been featured on BBC TV and ITV – helping drive an emotional connection between the British public and the Hyundai brand.
On the campaign, Yasmin Khostovan, Head of Media at Launch PR, says:
“From the start, our goal with The Great British School Trip was to create something with real, lasting impact for the brand. The programme has grown every year but that comes with the challenge to keep it fresh and interesting for media.
When we landed on careers as our theme for year three, we quickly realised we were onto a strong narrative for parents, teachers, and kids.
Our goal this year has been to drive further awareness, support more schools and kids, but also reach parents. Our Future Jobs Trumps game has driven media coverage, but importantly put Hyundai into the homes of thousands for families across the UK.”
Brand: FIAT
Category: Automotive
Agency: M+C Saatchi Group Europe
Medium: TV, OOH, Social Media
Italian automotive brand Fiat is unveiling its new Grande Panda model with a colourful ad, starring Jamaican musician Shaggy.
Crafted by creative agency M+C Saatchi Group Europe, the 50-second spot sees Shaggy perform a Panda-themed rendition of his 1995 hit ‘Boombastic’; rather aptly re-named as ‘Pandastic’.
The work will run across TV, out-of-home, print, digital, and social media, supported by TikTok special content and activations across a range of key European markets, ahead of a wider global roll-out.
Read our Editorial: How to Get More from your Website in 2025
Brand: OVO Energy
Category: Utilities
Agency: Saatchi and Saatchi
Medium: TV, OOH, Print
Power hungry appliances run riot in new campaign from OVO.
Devised by Saatchi and Saatchi, the new marketing drive, titled ‘Do Energy Differently’ encourages consumers to ‘embrace technology to bring control, affordability and energy” to their homes.
The adverts highlight OVO Beyond, a rewards scheme that gifts consumers two hours of free energy a week.
As part of the creative platform, the brand has unveiled a 60-second spot, directed by Réalité duo Jason Causse and Alba Solé. The spot, titled ‘Power Struggle’ features a horde of power-hungry machines on a rampage.
It will run across TV, audio, out-of-home and print.
Media planning was handled by Goodstuff.
Brand: Wilkinson Sword
Category: Healthcare, Wellness & Fitness
Agency: Pablo
Medium: OOH
Wilkinson Sword Intuition spotlights the everyday reality of women’s body hair maintenance with a new ‘unapologetic’ OOH campaign in London.
Created by London agency Pablo, ‘Any Hair, Anywhere’ uses boldly honest imagery to describe female grooming realities, with copy reading: “Nips. Lips. Some on the back. Knees. Toes. Six on the crack.”
The work forms part of a new brand platform for Wilkinson Sword Intuition, inspired by research across Europe that revealed women are tired of unrealistic portrayals of body hair and self-care.
The fly posters will complement the firm’s wider brand world spanning out-of-home, social media, and retail, running across 29 markets internationally.
Brand: King’s Cross Shopping District
Category: Retail
Agency: Elvis
Medium: DOOH, Social Media
King’s Cross shopping district is aiming to position itself as a ‘distinctly different shopping destination’ in their latest campaign.
Titled ‘Shop Out There’, the creative will aim to set King’s Cross and Coal Drops Yard apart from the average high street.
Devised in collaboration with creative agency Elvis, the marketing drive will capture the ‘relaxed’ atmosphere of the shopping district during spring and summer by using wide-angle shots, spring colours and backdrops.
Models for the campaign are dressed in pieces sourced from retailers in King’s Cross, with photography by Lillie Eiger.
It will run across digital OOH, social and digital channels.
Brand: Fridge Raiders
Category: FMCG
Agency: Initials CX
Medium: OOH
Snacking brand Fridge Raiders is ‘firing up the flavour’ with the launch of a UK-wide campaign to celebrate its all-new ‘Grills’ offering, marking its latest product innovation.
Developed in partnership with independent creative agency Initials CX, ‘That Real Grills Feeling’ looks to shift perceptions around processed snacks and shine a spotlight on its flame-grilled chicken fillet range.
Targeting busy young professionals who want protein-rich snack choices they can enjoy on the move.
With media planning and buying handled by media firm Dentsu X, the work will go live across national OOH sites and sponsored social channels through to 15th June.
Looking for the right agency partner? The GO! Network offer cost-free support on marketing agency search, recommendation, and qualification. For an initial conversation with the team, get in touch.
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