The financial services advisor has appointed creative and media agency, Jaywing, to transform OpenMoney's strategy through insight-driven content and media activation.

Manchester-based financial services advisor OpenMoney has appointed creative and media agency, Jaywing, following a competitive pitch process via The GO! Network.

As lead agency partner for the brand, Jaywing will work across both creative and media to transform OpenMoney’s strategy through insight-driven content and media activation supporting its key goals to spearhead fast growth in 2022.

Jaywing will partner with OpenMoney to unlock audience insights aligned to a robust brand proposition, curating a channel strategy and content framework that reaches and engages audiences to support the brand. OpenMoney and Jaywing will kick off the first phase of work immediately, with an initial focus on strategy before moving into activation. 

On the initial requirement, Megan Rowley, Brand and Communications Manager at OpenMoney said, “The scope was wide, and so we were open to different agency structures and ideas on what to keep in-house and what to outsource.

Jaywing really took time to understand the company and its challenges and went beyond what was in the RFP to guide us on what it was we needed. They also have exceptional Financial Services experience.”

Maria Vardy, Managing Director at Jaywing said, "We are delighted to have been appointed by OpenMoney which has exciting growth plans and a dynamic team who have been open to the brief being challenged. The introduction to OpenMoney through The GO! Network process has paved the way for a successful and dynamic partnership that will lead to both short- and long-term success for OpenMoney.”

Gareth Oakley, CEO and Co-Founder of GO!, said of the partnership, “In what was a very strong shortlist taken through to pitch, Jaywing should take enormous credit for distinguishing their skills, approach and credentials – all of which led to OpenMoney having no doubt that they were the right lead partner for the next stage of their growth.”

The GO! Network is a cost-free agency search process for brands across all sectors. If you’d like to learn more about our process or get started, get in touch here.