News

In this run-down, our Traditional, Digital, and Integrated PR experts share how to plan, run, and measure an effective PR strategy that works for your business - along with the latest PR trends that marketing leaders need to know.

From Ribena telling us to “Chin Up” to a whisky with a $75,000 price tag, we round up the most impactful ad campaigns of June.

What should great static ads look like? This week, our network members share best practise advice for creating images and visual assets that get your ads noticed.

How do you create a lasting brand identity that works for you? Our creative, branding, and research experts share the best practical advice, tangible strategies, and most common mistakes they see in brand identity projects.

Content takes time to do right, and that time isn’t always easy to come by. In this round-up, we're sharing how to build an effective content strategy that works for your resource.

In this round-up, our experts share how to evaluate and improve the value of your inbound leads for better conversions, targeting, and qualified opportunities.

Gareth Turner, Head of Marketing at Weetabix, shares the challenges – and opportunities – of leading a heritage brand's marketing strategy in a fast-paced, competitive landscape.

With Platinum Jubilees and #PartyGate grabbing the headlines recently, we highlight eight marketing campaigns you might have missed in May.

How do you make the most of your media spend? In this article, our media buying experts share how to navigate the nuances of media spending and paid media – where to get started, and how to ensure success.

In this article, GO! network member Stocks Taylor Benson give advice on how to avoid bottlenecking with overflow support and planning.

What’s the difference between using multiple digital channels in your marketing, and a fully integrated digital campaign? We asked our Digital experts how to plan for success when building a truly integrated digital marketing campaign.

This week, GO! Network agencies and our experts discuss the key benefits and potential challenges of going Direct to Consumer - D2C - with your business.

For years, the ‘localisation' of agencies working with clients has been a given – but is this about to change? Sam Stanhope, Content Manager at GO!, explores the changes we’re seeing in location requirements, and the growth of Northern agencies.

Outbound prospecting has always been a fine line to walk. However, in the past year, many agencies have come to rely on outbound prospecting through cold outreach, email and combo sales to find new business opportunities. So how do you do it right?

As we start to close the chapter on the last year and a half, a number of successful agencies face a genuinely pressing issue – revenue management. As agencies grow, headcounts increase, and so do running costs. So how do you broach this sensitively?

Our Brand Partnerships Manager, Matthew Delooze recently caught up with Katie Rosen, Head of Creative at Gousto to discuss the brand’s unique creative approach in a growing FMCG category.

Our Brand Partnerships Manager, Matthew Delooze had the pleasure of speaking to Thom Nowell, Marketing Director at Hunter & Gather on their innovative marketing approach within the FMCG sector.

Our Brand Partnerships Manager, Jordan Brownlie had the pleasure of chatting with Michelle Hughes, Head of Digital Marketing at Higgs LLP, about her recent success in managing a rebranding and website development project.

Our Head of Brand Partnerships, Adam Walker had the pleasure of chatting with Emily Dunlop, Head of Marketing at Multiplier, about her fascinating journey navigating the hyper-growth environment of brand leadership.

Lee Grunnell, CMO at Womble Bond Dickinson discusses the future of the multi-national law firm, the impact AI will have on the legal market, and how agency support can better prepare their clients for the changes coming to the legal industry.

James Bridgman, Head of Global Marketing at Pollinate, discusses the potential of a more collaborative marketing approach to FinTech and Finance partnerships.

Jayne shares the challenges facing the finance industry when it comes to Sustainability, ESG, and the ‘right’ way to communicate progress and achievements to your customers.

Our Brand Partnership Manager Adam Walker caught up with Katya Escala (PR Lead) and Roxy Baciu (Head of Community) at giffgaff to learn more about their ambitions for the business, and what it takes to change the industry from the inside out.

Our Brand Partnership Manager, Darren Harsley caught up with Nick King, Insight and Market Research Director at Auto Trader to find out more about their plans for the future and how they have grown their success over the years.

Sorted are changing the way we use ecommerce with their clever tech eco-system transforming the online delivery experience. In this months Against the Grain, Adam and Dan touch upon the company’s values, attitude and what to expect in 2021.

Adam sat down with Rhodri Evans to talk through everything from the brands history, how Levi’s has tackled a turbulent year and the steps the brand has taken to create a more sustainable way forward.

One of our dedicated Brand Partnership Managers, Adam Walker, caught up with Paul Sinclair, Marketing Director at Zen Internet, to discuss how the pandemic impacted Zen's marketing and strategy, and the journey to being awarded B Corp status.

The employee benefits and wellbeing platform Worklife by OpenMoney has appointed Chelmsford-based Better Agency to support the delivery of the platform’s digital marketing strategy and reach even more businesses seeking to improve employee wellbeing.

Against the Grain is our regular series interviewing game-changing brands and the marketing leaders behind them. Our new paper contains interview with brand leaders like giffgaff and Levi's on using communications as a force for good.

The appointment comes after a competitive pitch through The GO! Network.

With customers continuing to expect more from their interactions with brands, we explore the role your website plays and how to make it work harder in 2023.

The GO! Network team look back on the year, reflecting on their biggest achievements, key learnings and goals for 2023.

The appointment comes after a competitive pitch through The GO! Network.

The partnership comes following a competitive pitch via The GO! Network.

The Manchester-based agency has started work with the West Midlands Combined Authority (WMCA) after a competitive pitch managed by The GO! Network.

The growing business has appointed Manchester-based Delineo to support across their full marketing growth strategy following a competitive process with The GO! Network.

Are you the right fit for our growing team?

The UK arm of the global technology solutions provider will be working with both GO! Network agencies across their demand generation and ABM strategy respectively.

The financial services advisor has appointed creative and media agency, Jaywing, to transform OpenMoney's strategy through insight-driven content and media activation.