The partnership comes following a competitive pitch via The GO! Network.
The media, creative, and digital agency specialists will support the brand on a wide range of digital media efforts, including reviewing existing campaigns, modernising the strategy, and delivering creative updates.
The GO! Network: How it Works
On the pitch process and win for Anything is Possible, Sam Fenton-Elstone, CEO of the agency, said:
“We used our data expertise to get under the skin of BPP’s brief and quickly uncovered the potential complexity of their media requirements. We brought that insight into our proposal for maximising the effectiveness of their media investment – and exceeding their expectations.”
The sentiment of exceeding expectations in the pitch process was echoed by BPP’s Head of Channel Marketing, Colin Prendergast.
“All agencies endorsed in the GO! process were highly capable and all met the requirements of the brief. However, the response to our brief from our chosen agency was beyond our initial expectations.
It was clear from our initial meeting that the personalities across both teams would be a really strong match. We feel the range of skills across AIP will be a major factor in helping us drive our business forward.”
The GO! Network is a cost-free marketing intermediary for brands across all sectors. If you’d like to learn more about our process or get started, get in touch here.