The appointment comes after a competitive pitch through The GO! Network.

Loop Cashmere, specialists in the production of sustainable cashmere clothing and accessories, have recently appointed digital specialists Cedarwood Digital as part of their renewed investment in Digital Media.

The GO! Network: How it Works


The Requirement 

As Loop Cashmere’s newly appointed Head of Marketing, Katrina Urwin initially approached GO! looking to appoint a new digital partner to support the growing brand across Paid Social, SEO, Digital PR, and Blog, Editorial, and Creative Content.


On her reasons for using GO! for the pitch process, Katrina said:

“Speed was a big factor. Researching and starting dialogues with unvetted agencies would have taken too long by ourselves.”

The Pitch 

After a competitive multi-agency process, it was ultimately the ‘fit’ between the teams that led to Cedarwood’s selection for the partnership.


On their reason for choosing Cedarwood Digital, Katrina says:

“It was difficult to choose between the final agencies, but we ultimately felt that Cedarwood Digital were a great fit for the brief, and we were impressed by the people who would be working directly on the account.”


On winning the appointment, Amanda Walls, Director of Cedarwood Digital said: 

“I think we were right for the client, and the client was the right fit for us. This is one of the most important elements of the GO! process, and should be important to any new client/agency relationship.”

The GO! Network is a cost-free marketing intermediary for brands across all sectors. If you’d like to learn more about our process, or to get started, get in touch here.