We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2024.

New Year, New You (or not), but most importantly... New Ad Campaigns, so without further ado we bring you a round-up of the most impactful Creative, Digital, and OOH advertising campaigns released in January 2024.

From Gymbox’s rally to conquer London life and keep up fitness resolutions, to staying moisturised this ‘Dry January’ with Bulldog Skincare, to ‘taking a brrr..eak’ with KitKat during the artic cold snap, to tackling England’s widespread ageism problem – here’s our list of 8 of the best campaigns this month.

January - Campaigns #1 - 8

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JANUARY

Campaign #1 – Gymbox: Made for London Life

Brand: Gymbox

Category: Health and Fitness

Agency: BMB Agency

Medium: OOH

Gymbox targets Gen Z Londoners with its latest out-of-home advertising campaign persuading onlookers to keep up their fitness resolutions in 2024.

The campaign highlights some of the unique juxtapositions of London life; for example, comparing the slog of daily commutes against workouts offered by the gym brand with taglines such as – ‘Commuter Slog, Downward Dog’.

Created by agency BMB (with media handled by the7stars, Jack Agency and Man From Uncle), the campaign will run across all Gymbox London branches and is supported by OOH billboards, flyposting and guerrilla marketing activity in the city.

Gymbox: Made for London Life

Campaign #2 – Bulldog: Non-Dry January

Brand: Bulldog Skincare

Category: Personal Care

Agency: VCCP

Medium: OOH

Bulldog Skincare hijacks ‘Dry January’ with its latest campaign encouraging men to make sure their skin stays hydrated this month.

Spearheaded by VCCP Media, the ad showcases the importance of all-day hydration, highlighting that men shouldn’t skimp on using up all the moisturiser they’ve been given over Christmas.

Running until 31 January, the campaign includes D/OOH activity across populated locations such as Liverpool Media Wall, The Screen at Arndale, and London Getaway sites.

Bulldog: Non-Dry January

Workshop Playback: Tone of Voice 101 – Building and Reinforcing a Consistent Voice for your Brand

Campaign #3 – Renault – renault.rethink

Brand: Renault

Category: Automotive

Agency: Publicis-Poke + MSL

Medium: OOH, Print

Renault gets bolder and more electric in fresh new campaign aimed to captivate younger audiences and showcase its electric vehicle range.

Entitled ‘renault.rethink’ the campaign — created by Publicis-Poke, MSL and Hawkeye will run from January 8 until the end of February across OOH, print and digital draws upon and shakes up the iconic legacy of the brand.

Calling on viewers to rethink the role of the car, Renault has also launched a new manifesto which reads: “The world has demanded a grand rethink, the Renault rethink has begun. We never did ordinary, we don’t do same, we do revolution.”

Renault – renault.rethink

Campaign #4 – Beyond Meat – Taste You Can Believe In

Brand: Beyond Meat

Category: Food

Agency: Adjust Your Set

Medium: OOH, DOOH, Social

Beyond Meat’s playful new billboard pokes fun at Veganuary misconceptions to form part of their new fully integrated campaign.

Developed by Adjust Your Set and running across Meta, TikTok and DOOH, the campaign will feature a nationwide Beyond Meat food truck tour, led by plant based TikTok star Luke Vernon.

Highlighting just how tasty (and fried) Veganuary can be, the tour will offer free Beyond Burgers and challenge UK consumers on their perceptions of plant-based Beyond Meat.

Beyond Meat – Taste You Can Believe In

Campaign #5 – Charlie Bigham’s: Meet Charlie Bigham

Brand: Charlie Bigham’s

Category: Food

Agency: VCCP + Electric Glue

Medium: TV

Ready meal brand Charlie Bigham’s returns to TV screens with £4m animation ad, developed in partnership with creative agency VCCP.

The 30-second spot introduces Bigham’s personal story and sheds light on his hands on involvement in creating his brand’s collection of ready-made dishes.

With media planning and buying handled by Electric Glue, the hero film was directed by Blinkink’s Isabel Garrett and is narrated by Charlie Bigham himself, alongside TV personality Richard Osman.

View our Round-up: How to Get More from your Creative Strategy

Campaign #6 – KitKat: Have a Brrr

Brand: KitKat

Category: Confectionery

Agency: VML

Medium: OOH

Confectionery brand KitKat asks Brits to ‘take a brrr’ from the cold via a spontaneous out-of-home campaign designed to capitalise on the Baltic snap that swept the nation.

Developed by integrated creative agency VML, the work went from creation to implementation in 36 hours.

On the campaign VML creative director, Mike Watson said, “with an arctic cold snap having us all reach for jumpers, hats, gloves, coats… and yet more jumpers, we wanted to entice people to take a brrr…eak with KitKat. An impressively quick turnaround from a brilliant team.”

KitKat: Have a Brrr

Campaign #7 – Gett: Black cab

Brand: Gett

Category: Transportation

Agency: 10 Days

Medium: OOH, DOOH, Social

Leading UK black cab app Gett launched its first OOH campaign since Covid, highlighting the benefits of using their taxis.

The tongue-in-cheek campaign, designed by 10 Days agency, focuses on the service provided by black taxis with quips like 'A black cab is faster than a ferrari. *Bus lane, baby.' and 'When was the last time you got picked up by a British icon?'

The creatives – supported by social media – will run for one month across high-traffic areas in London.

Gett: Black cab

View: The Best Marketing Campaigns of 2023 –  January to March

Campaign #8 – Age without Limits: Are You Ageist?

Brand: Age without Limits

Category: Awareness Charity

Agency: Four Agency

Medium: OOH, PR, Social

Age without Limits has backed a widescale campaign to tackle England’s ageism problem, by encouraging people to challenge this form of discrimination.

Developed in partnership with Four Agency, the campaign will be primarily focused on educating the wider public about the subject and in the process, will look to change discriminatory views.

The three-year campaign will leverage advertising, PR, and social media to spark deep conversations about the topic and challenge the ageist views which the Centre for Ageing Better claims are held by a third of the public.

Centre for Ageing Better: Are You Ageist?

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