Pitch win: Citizens Advice invest in brand awareness with Lead Creative appointment of Story Group

Citizens Advice have confirmed the appointment of integrated creative agency Story after a competitive pitch process through The GO! Network.

The agency will lead on a refreshed brand marketing campaign including media planning and buying to help tell the story of Citizens Advice to a range of key audiences over the year ahead.

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The Pitch

Citizens Advice initially approached GO! looking for a full-service creative agency that could work with the organisation to support on the strategy and delivery of a new brand marketing campaign that can reach abroad range of key audiences, including those that need their support the most.

On the process, Donna Wardell, Head of Brand and Marketing at Citizens Advice, shared; “We approached GO! to kickstart our search for relevant agencies, as well to seek independent support and feedback on the agencies we might be able to work with.

From our first meeting, we felt that our needs were completely understood, and each agency we were matched with showed a real understanding of our aims and brief.”

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The Appointment

After a final competitive pitch including 3 agencies, Story were ultimately appointed as Lead Creative partner for the brand campaign.

On what won the day for the agency, Donna says that Story “shared a real understanding of our brief, our aims and had a number of creative ideas we were really excited about.”

On the GO! process, Donna shared that “GO! kept us on track every step of the way and were great to work with.”

The teams will be working together with immediate effect and initial work is already underway.

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The GO! Network is a cost-free agency search process for in-house marketing leaders across all sectors. If you’d like to learn more about our process or get started, get in touch here.