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Insights

News

Interviews, insights and research from our network.

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The Evolution of Influencer Marketing
Marketing+

The Evolution of Influencer Marketing

Influencer marketing is not disappearing any time soon. The platforms it is present on will always evolve and adapt, whether in the more traditional direction of Facebook or Instagram, or on emerging platforms like LinkedIn or TikTok.

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Three key questions to guide the marketing brief writing process
Marketing+

Three key questions to guide the marketing brief writing process

Why does brief writing cause dread for many people, and what’s the magic formula for writing a brief that will generate the right agency response?

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Round-up: Organic Social 2023 - Trends and Opportunities for your Growth Strategy
Marketing+

Round-up: Organic Social 2023 - Trends and Opportunities for your Growth Strategy

How do you keep your social strategy up to speed? Our experts share the latest trends, challenges, and opportunities for effective social growth, how to maximise your online presence, and guidance for best practise in 2023.

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Tone of Voice 101 – How to Establish the Right Tone of Voice for your Audience
Marketing+

Tone of Voice 101 – How to Establish the Right Tone of Voice for your Audience

With 61% of marketers reporting that businesses are struggling to keep their language interesting and engaging, we ask our Network specialists how to establish a brand tone of voice that resonates.

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Round-up: Investing in SEO with Dark Horse, Crafted and Krow Group
Marketing+

Round-up: Investing in SEO with Dark Horse, Crafted and Krow Group

Could your SEO strategy be working harder for you? Our experts share the importance of an effective SEO approach, how to maximise your effort, and practical advice that works for you.

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Round-up: Investing in Inbound with Incisive Edge and Dark Horse
Marketing+

Round-up: Investing in Inbound with Incisive Edge and Dark Horse

In this round-up, our experts share the key steps to building an effective lead generation strategy – from framing your current efforts and defining your approach to practical advice on driving growth and refining your strategy.

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Campaign Tracker: The Most Popular Christmas Ad Campaigns of 2022
Marketing+

Campaign Tracker: The Most Popular Christmas Ad Campaigns of 2022

From Will Ferrell’s reprised role as Buddy the Elf at Asda supermarket to Aldi’s parody of Nike’s famous 1998 advert ahead of this year’s winter World Cup, we're tracking the most popular Christmas ad campaigns of 2022 all in one place.

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Ones to Watch - The Most Impactful Campaigns of October
Marketing+

Ones to Watch - The Most Impactful Campaigns of October

With Black Friday, a winter World Cup, and Christmas around the corner, we take a closer look at some of the most impactful creative, digital, and OOH campaigns in October.

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SEO 101 – 10 quick fixes to Improve your SEO Strategy with Limited Resource
Marketing+

SEO 101 – 10 quick fixes to Improve your SEO Strategy with Limited Resource

With 49% of marketers reporting that organic search has the best ROI of any marketing channel, we ask our Network specialists how you can optimise your current SEO strategy with limited resource.

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Brand Strategy A-Z - Updating Your Strategy for a New Landscape
Marketing+

Brand Strategy A-Z - Updating Your Strategy for a New Landscape

Our experts share how to refresh your brand strategy across identity, creative, and awareness in a way that drives your growth into 2023.

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The 5 W's of a Strong Account-Based Marketing Strategy
Marketing+

The 5 W's of a Strong Account-Based Marketing Strategy

A great Account-Based Marketing Strategy targets high-value accounts, weeds out waste, and maximises your campaign ROI.. but is it right for you? Our experts share the Who, What, When, Where, and Why of ABM for your business.

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Ones to Watch - 8 of the Most Impactful Ad Campaigns in September
Marketing+

Ones to Watch - 8 of the Most Impactful Ad Campaigns in September

From Shelter hitting home on the cost-of-living crisis to a nostalgic throwback from the British Heart Foundation, here are the advertising campaigns from the creative world that stood out to us in September 2022.

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eCommerce 101 : What Brands Need To Do Right Now For A Stronger 2023
Marketing+

eCommerce 101 : What Brands Need To Do Right Now For A Stronger 2023

As the world of eCommerce gets more competitive by the day, our eCommerce experts share what marketers and eComm leaders alike need to keep ahead of the curve in the New Year.

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The Ultimate Guide to Updating your Video Content Strategy – Advice from our Experts
Marketing+

The Ultimate Guide to Updating your Video Content Strategy – Advice from our Experts

In this roundup, our experts give practical advice for knowing how, and where, to use video content to engage with your audience.

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Against the Grain: BODA SKINS
SCALE Series

Against the Grain: BODA SKINS

BODA SKINS are on a quest to create the best products in the world. Our neighbours in Manchester BODA SKINS handcraft their leather jackets in artisan mills, they redesign the established and do it better.

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How to Use Marketing Agency Support in a Fast-Growth Business
SCALE Series

How to Use Marketing Agency Support in a Fast-Growth Business

In this roundup, our network of fast-growth leaders and specialists discuss when to engage, and how to manage, external support within your business.

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How to Create Effective Team Cultures – Including your Agencies
SCALE Series

How to Create Effective Team Cultures – Including your Agencies

In this roundup, senior industry leaders share how to create an effective successful team culture that includes your marketing agencies and other external support.

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Building a Market Research and Analysis Strategy that Boosts your Brand
SCALE Series

Building a Market Research and Analysis Strategy that Boosts your Brand

With so many industries reaching saturation point, how do you stand out? This week, our experts share how to plan and invest in a sustainable market research strategy that keeps your business ahead of the curve.

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Leaders’ Perspective: Starting from Scratch as a Business Owner
SCALE Series

Leaders’ Perspective: Starting from Scratch as a Business Owner

Leaders from across the industry spectrum share their experiences of starting a business from scratch.

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Digital Transformation for SMEs and Fast-Growth Businesses: The Guide to Getting Started
SCALE Series

Digital Transformation for SMEs and Fast-Growth Businesses: The Guide to Getting Started

One of the hardest parts of running a fast-growing business is how quickly you can outgrow your tooling. In this article, our experts share how you can ensure your software suite works for your future as well as your present.

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An Introduction to Outbound Lead Generation: Getting it right and where to start
SCALE Series

An Introduction to Outbound Lead Generation: Getting it right and where to start

Outbound prospecting and lead generation has a bit of a bad reputation, yet it is a heavily relied on channel for many agencies looking to find new business opportunities. So how do you do it right?

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Quick Wins: Marketing And Sales Software To Make Your Strategy Work Smarter
SCALE Series

Quick Wins: Marketing And Sales Software To Make Your Strategy Work Smarter

For fast-growth teams, maximising efficiency whilst maintaining your output can often feel overwhelming. This week, we’ve rounded up 6 of the best marketing and sales software solutions for businesses scaling at speed.

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How To Maximise Profit from Your Existing Client Portfolio
SCALE Series

How To Maximise Profit from Your Existing Client Portfolio

For fast-growth agencies, maximising your profit by expanding on your current client portfolio is crucial. This week, The Wow Company shared practical tips and insights on how to broach this in a way that increases value for you and your clients.

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How to Manage your Agency Projects for Profitability
SCALE Series

How to Manage your Agency Projects for Profitability

Shifting requirements or amends in client-agency partnerships can often lead to agencies taking on unexpected costs. This week, The Wow Company shared 3 key strategies to ensure you're maximising profit before and during your projects.

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How To Increase Profitability Through Your Pricing Model
SCALE Series

How To Increase Profitability Through Your Pricing Model

In the second of our ‘agency profit series,’ Rory Spence of expert accountancy firm The Wow Company explained how to make the most of your pricing structure, according to the top 10% of UK agencies.

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How agencies can increase profitability with planning
SCALE Series

How agencies can increase profitability with planning

Productivity, time-mapping and financial planning can easily fall by the wayside when it comes to running an agency day to day, but it's crucial for maximising profit. So where do you start? Here's how to get started on planning for profitability.

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GO! Network Event
DRIVE Series

Against the Grain: Gousto

Our Brand Partnerships Manager, Matthew Delooze recently caught up with Katie Rosen, Head of Creative at Gousto to discuss the brand’s unique creative approach in a growing FMCG category.

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GO! Network Event
DRIVE Series

Against the Grain: Hunter & Gather

Our Brand Partnerships Manager, Matthew Delooze had the pleasure of speaking to Thom Nowell, Marketing Director at Hunter & Gather on their innovative marketing approach within the FMCG sector.

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GO! Network Event
DRIVE Series

Against the Grain: Higgs LLP

Our Brand Partnerships Manager, Jordan Brownlie had the pleasure of chatting with Michelle Hughes, Head of Digital Marketing at Higgs LLP, about her recent success in managing a rebranding and website development project.

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GO! Network Event
DRIVE Series

Against the Grain: Multiplier

Our Head of Brand Partnerships, Adam Walker had the pleasure of chatting with Emily Dunlop, Head of Marketing at Multiplier, about her fascinating journey navigating the hyper-growth environment of brand leadership.

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GO! Network Event
DRIVE Series

Leader’s Perspective: What’s Next for the Legal Sector with Lee Grunnell, Womble Bond Dickinson

Lee Grunnell, CMO at Womble Bond Dickinson discusses the future of the multi-national law firm, the impact AI will have on the legal market, and how agency support can better prepare their clients for the changes coming to the legal industry.

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GO! Network Event
DRIVE Series

Leader's Perspective: James Bridgman on Turning Clients into Partners with your Marketing Strategy

James Bridgman, Head of Global Marketing at Pollinate, discusses the potential of a more collaborative marketing approach to FinTech and Finance partnerships.

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GO! Network Event
DRIVE Series

Leader’s Perspective: Jayne Shawcross of Blackfinch Group on Authenticity, ESG, and Steady Progress

Jayne shares the challenges facing the finance industry when it comes to Sustainability, ESG, and the ‘right’ way to communicate progress and achievements to your customers.

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GO! Network Event
DRIVE Series

Against the Grain: GiffGaff

Our Brand Partnership Manager Adam Walker caught up with Katya Escala (PR Lead) and Roxy Baciu (Head of Community) at giffgaff to learn more about their ambitions for the business, and what it takes to change the industry from the inside out.

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GO! Network Event
DRIVE Series

Against the Grain: Auto Trader

Our Brand Partnership Manager, Darren Harsley caught up with Nick King, Insight and Market Research Director at Auto Trader to find out more about their plans for the future and how they have grown their success over the years.

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GO! Network Event
DRIVE Series

Against the Grain: Sorted Group

Sorted are changing the way we use ecommerce with their clever tech eco-system transforming the online delivery experience. In this months Against the Grain, Adam and Dan touch upon the company’s values, attitude and what to expect in 2021.

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GO! Network Event
DRIVE Series

Against the Grain: Levi's

Adam sat down with Rhodri Evans to talk through everything from the brands history, how Levi’s has tackled a turbulent year and the steps the brand has taken to create a more sustainable way forward.

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GO! Network Event
DRIVE Series

Against The Grain: Zen Internet

One of our dedicated Brand Partnership Managers, Adam Walker, caught up with Paul Sinclair, Marketing Director at Zen Internet, to discuss how the pandemic impacted Zen's marketing and strategy, and the journey to being awarded B Corp status.

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Pitch win: JML partner with eight&four to lead ‘full-funnel’ social media strategy into 2024
GO! Network News

Pitch win: JML partner with eight&four to lead ‘full-funnel’ social media strategy into 2024

GO! Network members eight&four will be working with the consumer goods leader to develop and deliver a host of content across the full JML product range after a competitive pitch process.

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Pitch Win: Royal British Legion Industries invest in Awareness with Story Group Lead Media and Creative Appointment
GO! Network News

Pitch Win: Royal British Legion Industries invest in Awareness with Story Group Lead Media and Creative Appointment

GO! Network members Story Group will be working with the national charity to deliver a host of work after winning out in two competitive pitch processes.

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RESEARCH: The major factors that are making - or breaking - agency pitches
GO! Network News

RESEARCH: The major factors that are making - or breaking - agency pitches

We’ve recently analysed feedback from in-house marketing leaders over more than 250 chemistry calls and pitches to identify the key positive - and negative - factors that are influencing decisions in the marketing agency pitch process.

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The Best Marketing Campaigns of 2023 - July to September
GO! Network News

The Best Marketing Campaigns of 2023 - July to September

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2023.

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UK Bathroom Store appoint The Digital Maze to lead on new satellite website launch
GO! Network News

UK Bathroom Store appoint The Digital Maze to lead on new satellite website launch

The digital eCommerce agency will work with the retailer to create a new online presence after a competitive pitch through GO!.

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Strides Global Consumer Healthcare Limited appoint Puzzle for Social Strategy
GO! Network News

Strides Global Consumer Healthcare Limited appoint Puzzle for Social Strategy

The digital specialist agency will work with Strides Consumer to supercharge their consumer healthcare brands across multiple territories after a competitive pitch through GO!.

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Tech startup Trustd appoints Present Works to build on successful launch
GO! Network News

Tech startup Trustd appoints Present Works to build on successful launch

The strategic creative agency will be expanding on Trustd’s wider positioning and marketing strategy after a competitive pitch process through The GO! Network.

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The Best Marketing Campaigns of 2023 - April to June
GO! Network News

The Best Marketing Campaigns of 2023 - April to June

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2023.

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Sofology Appoint eight&four to Take Lead on Social Strategy
GO! Network News

Sofology Appoint eight&four to Take Lead on Social Strategy

The appointment of eight&four comes after a competitive pitch process handled by The GO! Network.

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We're Hiring - Brand Partnerships Manager
GO! Network News

We're Hiring - Brand Partnerships Manager

The role of Brand Partnerships Manager is to lead on the advocacy of GO! and further our reputation of Raising the Bar of Brand-Agency Relationships.

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The Best Marketing Campaigns of 2023 - January to March
GO! Network News

The Best Marketing Campaigns of 2023 - January to March

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2023.

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Email Marketing 101 – Tips for Driving a Stronger Email Marketing Strategy in 2023
GO! Network News

Email Marketing 101 – Tips for Driving a Stronger Email Marketing Strategy in 2023

With the number of email users in the UK rising to 48.7 million, representing a growth of 4.1% from 2019, we explore how email marketing can play a key part of your business’s success in 2023.

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