News

A well-written brief can work wonders when streamlining your marketing agency search - here’s what to include, and what to consider before you go to market.

In this session for retail and eCommerce marketing leaders, our experts expanded out from the POS to share the trends, best practise, and the biggest opportunities for more effective eCommerce marketing campaigns.

Marketing, Communications, and Digital strategies. They’re better together, but when ownership is split, are opportunities being missed? In this session, our experts shared practical advice for an integrated approach that supports business growth.

As more in-house leaders look to take an objective approach to finding their next marketing agency, we share 5 tips for managing a successful agency appointment process - and how to avoid wasted efforts.

How much of your consumer marketing strategy is being left to chance? In this session for retail marketing leaders, our experts share how to back up your targeting and conversion tactics with a robust understanding of audience behaviour.

Your PPC strategy shouldn’t exist in a vacuum. Our experts share how to utilise the latest PPC trends to complement other areas of your marketing strategy, boost overall performance and demonstrate real value for your business.

In this workshop round-up for marketers looking to nurture their audiences without sacrificing commercial return, our experts share how to build an integrated strategy that works for you.

Is your brand identity supporting or damaging your wider strategy? In this workshop round-up, our experts share the principles of brand architecture to help you build a coherent platform in 2023.

Our experts demystify the creative campaign planning and launch process – helping you build a creative strategy that works for your business.

As the path to purchase gets more complex, how do you begin building a more integrated approach to your conversion strategy? Our experts share how to navigate seamless buying experiences for higher-value products.

Your PPC strategy shouldn’t exist in a vacuum. Our experts share how to leverage your PPC insights to complement other areas of your marketing strategy, boost overall performance and demonstrate real value for your business as a whole.

A well-optimised site can help increase site traffic, enhance customer experiences, and inevitably generate more leads – so, how do you unlock the potential of your online presence in 2023?

BODA SKINS are on a quest to create the best products in the world. Our neighbours in Manchester BODA SKINS handcraft their leather jackets in artisan mills, they redesign the established and do it better.

In this roundup, our network of fast-growth leaders and specialists discuss when to engage, and how to manage, external support within your business.

In this roundup, senior industry leaders share how to create an effective successful team culture that includes your marketing agencies and other external support.

With so many industries reaching saturation point, how do you stand out? This week, our experts share how to plan and invest in a sustainable market research strategy that keeps your business ahead of the curve.

Leaders from across the industry spectrum share their experiences of starting a business from scratch.

One of the hardest parts of running a fast-growing business is how quickly you can outgrow your tooling. In this article, our experts share how you can ensure your software suite works for your future as well as your present.

Outbound prospecting and lead generation has a bit of a bad reputation, yet it is a heavily relied on channel for many agencies looking to find new business opportunities. So how do you do it right?

For fast-growth teams, maximising efficiency whilst maintaining your output can often feel overwhelming. This week, we’ve rounded up 6 of the best marketing and sales software solutions for businesses scaling at speed.

For fast-growth agencies, maximising your profit by expanding on your current client portfolio is crucial. This week, The Wow Company shared practical tips and insights on how to broach this in a way that increases value for you and your clients.

Shifting requirements or amends in client-agency partnerships can often lead to agencies taking on unexpected costs. This week, The Wow Company shared 3 key strategies to ensure you're maximising profit before and during your projects.

In the second of our ‘agency profit series,’ Rory Spence of expert accountancy firm The Wow Company explained how to make the most of your pricing structure, according to the top 10% of UK agencies.

Productivity, time-mapping and financial planning can easily fall by the wayside when it comes to running an agency day to day, but it's crucial for maximising profit. So where do you start? Here's how to get started on planning for profitability.

Our Brand Partnerships Manager, Matthew Delooze recently caught up with Katie Rosen, Head of Creative at Gousto to discuss the brand’s unique creative approach in a growing FMCG category.

Our Brand Partnerships Manager, Matthew Delooze had the pleasure of speaking to Thom Nowell, Marketing Director at Hunter & Gather on their innovative marketing approach within the FMCG sector.

Our Brand Partnerships Manager, Jordan Brownlie had the pleasure of chatting with Michelle Hughes, Head of Digital Marketing at Higgs LLP, about her recent success in managing a rebranding and website development project.

Our Head of Brand Partnerships, Adam Walker had the pleasure of chatting with Emily Dunlop, Head of Marketing at Multiplier, about her fascinating journey navigating the hyper-growth environment of brand leadership.

Lee Grunnell, CMO at Womble Bond Dickinson discusses the future of the multi-national law firm, the impact AI will have on the legal market, and how agency support can better prepare their clients for the changes coming to the legal industry.

James Bridgman, Head of Global Marketing at Pollinate, discusses the potential of a more collaborative marketing approach to FinTech and Finance partnerships.

Jayne shares the challenges facing the finance industry when it comes to Sustainability, ESG, and the ‘right’ way to communicate progress and achievements to your customers.

Our Brand Partnership Manager Adam Walker caught up with Katya Escala (PR Lead) and Roxy Baciu (Head of Community) at giffgaff to learn more about their ambitions for the business, and what it takes to change the industry from the inside out.

Our Brand Partnership Manager, Darren Harsley caught up with Nick King, Insight and Market Research Director at Auto Trader to find out more about their plans for the future and how they have grown their success over the years.

Sorted are changing the way we use ecommerce with their clever tech eco-system transforming the online delivery experience. In this months Against the Grain, Adam and Dan touch upon the company’s values, attitude and what to expect in 2021.

Adam sat down with Rhodri Evans to talk through everything from the brands history, how Levi’s has tackled a turbulent year and the steps the brand has taken to create a more sustainable way forward.

One of our dedicated Brand Partnership Managers, Adam Walker, caught up with Paul Sinclair, Marketing Director at Zen Internet, to discuss how the pandemic impacted Zen's marketing and strategy, and the journey to being awarded B Corp status.

Due to a period of significant growth, GO! are looking to appoint a Graduate Communications & Lead Generation Executive into the GO! Network Team.

Due to a period of significant growth, GO! are looking at appointing a new Agency Partnerships Manager to our team.

TrunkBBI will work with the fleet management business on brand, creative and digital activation as lead agency partner after a competitive pitch process with GO!.

The heritage household brand is engaging the Leeds-based integrated creative agency to build out their brand activation in 2022.

Citypress will support the automotive manufacturing leader across PR, Digital and Social Media.

The Leeds-based online music education platform have engaged Social Buff via The GO! Network as they seek to grow both their UK and International presence.

The B2B screen printing business have appointed GO! Network Member Notepad Studio to build the brand as it expands focus on D2C offering.

The visual content management platform have appointed the London consultancy after a competitive process run via GO!.

The Saas-based delivery platform have appointed Ice Blue Sky to build out their UK ABM strategy in the New Year.

‘‘The Best of The Network’ is a great chance to understand the vastly differing types of client-agency partnership we form and celebrate some fantastic work from our Network.

Swype will be engaging Banc for a full suite of digital marketing activity to enhance their online presence, after a competitive pitch process run via the GO! Network.

In our series covering the very best of client-agency relationships, clients RecOps sit down with technical creative agency Pixel8 to discuss the key to mutual success, and reflect on their brand-agency relationship so far.