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Insights

News

Interviews, insights and research from our network.

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Marketing+
Scale Series
Drive Series
GO! Network News
The Evolution of Influencer Marketing
Marketing+

The Evolution of Influencer Marketing

Influencer marketing is not disappearing any time soon. The platforms it is present on will always evolve and adapt, whether in the more traditional direction of Facebook or Instagram, or on emerging platforms like LinkedIn or TikTok.

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Three key questions to guide the marketing brief writing process
Marketing+

Three key questions to guide the marketing brief writing process

Why does brief writing cause dread for many people, and what’s the magic formula for writing a brief that will generate the right agency response?

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Previous
Previous
The Evolution of Influencer Marketing
Marketing+

The Evolution of Influencer Marketing

Influencer marketing is not disappearing any time soon. The platforms it is present on will always evolve and adapt, whether in the more traditional direction of Facebook or Instagram, or on emerging platforms like LinkedIn or TikTok.

Read More
Three key questions to guide the marketing brief writing process
Marketing+

Three key questions to guide the marketing brief writing process

Why does brief writing cause dread for many people, and what’s the magic formula for writing a brief that will generate the right agency response?

Read More
Previous
Against the Grain: BODA SKINS
SCALE Series

Against the Grain: BODA SKINS

BODA SKINS are on a quest to create the best products in the world. Our neighbours in Manchester BODA SKINS handcraft their leather jackets in artisan mills, they redesign the established and do it better.

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How to Use Marketing Agency Support in a Fast-Growth Business
SCALE Series

How to Use Marketing Agency Support in a Fast-Growth Business

In this roundup, our network of fast-growth leaders and specialists discuss when to engage, and how to manage, external support within your business.

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How to Create Effective Team Cultures – Including your Agencies
SCALE Series

How to Create Effective Team Cultures – Including your Agencies

In this roundup, senior industry leaders share how to create an effective successful team culture that includes your marketing agencies and other external support.

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Building a Market Research and Analysis Strategy that Boosts your Brand
SCALE Series

Building a Market Research and Analysis Strategy that Boosts your Brand

With so many industries reaching saturation point, how do you stand out? This week, our experts share how to plan and invest in a sustainable market research strategy that keeps your business ahead of the curve.

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Leaders’ Perspective: Starting from Scratch as a Business Owner
SCALE Series

Leaders’ Perspective: Starting from Scratch as a Business Owner

Leaders from across the industry spectrum share their experiences of starting a business from scratch.

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Digital Transformation for SMEs and Fast-Growth Businesses: The Guide to Getting Started
SCALE Series

Digital Transformation for SMEs and Fast-Growth Businesses: The Guide to Getting Started

One of the hardest parts of running a fast-growing business is how quickly you can outgrow your tooling. In this article, our experts share how you can ensure your software suite works for your future as well as your present.

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An Introduction to Outbound Lead Generation: Getting it right and where to start
SCALE Series

An Introduction to Outbound Lead Generation: Getting it right and where to start

Outbound prospecting and lead generation has a bit of a bad reputation, yet it is a heavily relied on channel for many agencies looking to find new business opportunities. So how do you do it right?

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Quick Wins: Marketing And Sales Software To Make Your Strategy Work Smarter
SCALE Series

Quick Wins: Marketing And Sales Software To Make Your Strategy Work Smarter

For fast-growth teams, maximising efficiency whilst maintaining your output can often feel overwhelming. This week, we’ve rounded up 6 of the best marketing and sales software solutions for businesses scaling at speed.

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How To Maximise Profit from Your Existing Client Portfolio
SCALE Series

How To Maximise Profit from Your Existing Client Portfolio

For fast-growth agencies, maximising your profit by expanding on your current client portfolio is crucial. This week, The Wow Company shared practical tips and insights on how to broach this in a way that increases value for you and your clients.

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How to Manage your Agency Projects for Profitability
SCALE Series

How to Manage your Agency Projects for Profitability

Shifting requirements or amends in client-agency partnerships can often lead to agencies taking on unexpected costs. This week, The Wow Company shared 3 key strategies to ensure you're maximising profit before and during your projects.

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How To Increase Profitability Through Your Pricing Model
SCALE Series

How To Increase Profitability Through Your Pricing Model

In the second of our ‘agency profit series,’ Rory Spence of expert accountancy firm The Wow Company explained how to make the most of your pricing structure, according to the top 10% of UK agencies.

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How agencies can increase profitability with planning
SCALE Series

How agencies can increase profitability with planning

Productivity, time-mapping and financial planning can easily fall by the wayside when it comes to running an agency day to day, but it's crucial for maximising profit. So where do you start? Here's how to get started on planning for profitability.

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GO! Network Event
DRIVE Series

Against the Grain: Gousto

Our Brand Partnerships Manager, Matthew Delooze recently caught up with Katie Rosen, Head of Creative at Gousto to discuss the brand’s unique creative approach in a growing FMCG category.

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GO! Network Event
DRIVE Series

Against the Grain: Hunter & Gather

Our Brand Partnerships Manager, Matthew Delooze had the pleasure of speaking to Thom Nowell, Marketing Director at Hunter & Gather on their innovative marketing approach within the FMCG sector.

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GO! Network Event
DRIVE Series

Against the Grain: Higgs LLP

Our Brand Partnerships Manager, Jordan Brownlie had the pleasure of chatting with Michelle Hughes, Head of Digital Marketing at Higgs LLP, about her recent success in managing a rebranding and website development project.

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GO! Network Event
DRIVE Series

Against the Grain: Multiplier

Our Head of Brand Partnerships, Adam Walker had the pleasure of chatting with Emily Dunlop, Head of Marketing at Multiplier, about her fascinating journey navigating the hyper-growth environment of brand leadership.

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GO! Network Event
DRIVE Series

Leader’s Perspective: What’s Next for the Legal Sector with Lee Grunnell, Womble Bond Dickinson

Lee Grunnell, CMO at Womble Bond Dickinson discusses the future of the multi-national law firm, the impact AI will have on the legal market, and how agency support can better prepare their clients for the changes coming to the legal industry.

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GO! Network Event
DRIVE Series

Leader's Perspective: James Bridgman on Turning Clients into Partners with your Marketing Strategy

James Bridgman, Head of Global Marketing at Pollinate, discusses the potential of a more collaborative marketing approach to FinTech and Finance partnerships.

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GO! Network Event
DRIVE Series

Leader’s Perspective: Jayne Shawcross of Blackfinch Group on Authenticity, ESG, and Steady Progress

Jayne shares the challenges facing the finance industry when it comes to Sustainability, ESG, and the ‘right’ way to communicate progress and achievements to your customers.

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GO! Network Event
DRIVE Series

Against the Grain: GiffGaff

Our Brand Partnership Manager Adam Walker caught up with Katya Escala (PR Lead) and Roxy Baciu (Head of Community) at giffgaff to learn more about their ambitions for the business, and what it takes to change the industry from the inside out.

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GO! Network Event
DRIVE Series

Against the Grain: Auto Trader

Our Brand Partnership Manager, Darren Harsley caught up with Nick King, Insight and Market Research Director at Auto Trader to find out more about their plans for the future and how they have grown their success over the years.

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GO! Network Event
DRIVE Series

Against the Grain: Sorted Group

Sorted are changing the way we use ecommerce with their clever tech eco-system transforming the online delivery experience. In this months Against the Grain, Adam and Dan touch upon the company’s values, attitude and what to expect in 2021.

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GO! Network Event
DRIVE Series

Against the Grain: Levi's

Adam sat down with Rhodri Evans to talk through everything from the brands history, how Levi’s has tackled a turbulent year and the steps the brand has taken to create a more sustainable way forward.

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GO! Network Event
DRIVE Series

Against The Grain: Zen Internet

One of our dedicated Brand Partnership Managers, Adam Walker, caught up with Paul Sinclair, Marketing Director at Zen Internet, to discuss how the pandemic impacted Zen's marketing and strategy, and the journey to being awarded B Corp status.

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Continental Appoints Hatch as New UK Consumer PR and Influencer Agency Partner
GO! Network News

Continental Appoints Hatch as New UK Consumer PR and Influencer Agency Partner

Multinational automotive supplier; Continental appoints Hatch to be their new PR agency partner, following a thorough search and selection process managed by The GO! Network – who oversaw a final four-way competitive pitch.

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The GO! Network’s Next Chapter: A Tech-First Future
GO! Network News

The GO! Network’s Next Chapter: A Tech-First Future

The GO! Network is evolving. Under the ownership of FindProcure Ltd, we’re adopting a technology-first approach to enhance efficiency, deliver smarter insights, and improve how brands connect.

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Morphy Richards Selects Social Trinity for TikTok Shop Partner
GO! Network News

Morphy Richards Selects Social Trinity for TikTok Shop Partner

Leading kitchen and home appliance brand - Morphy Richards, has appointed Social Trinity to be their TikTok Shop partner, following an introduction through The GO! Network - who then oversaw the competitive pitch process.

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We're Hiring - GO! Network Retention Manager
GO! Network News

We're Hiring - GO! Network Retention Manager

Due to a period of significant growth at GO!, we are looking to appoint a Network Retention Manager as part of our driven and collaborative agency account management team.

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talkSPORT BET Selects Democracy PR for Brand Awareness and New Market Launch
GO! Network News

talkSPORT BET Selects Democracy PR for Brand Awareness and New Market Launch

Manchester-based Democracy PR has been selected by talkSPORT BET to support their new market activation following a competitive search and selection process managed by The GO! Network.

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Pitch Win: O’Donnell Moonshine appoint TrunkBBI for Brand & Strategy Project
GO! Network News

Pitch Win: O’Donnell Moonshine appoint TrunkBBI for Brand & Strategy Project

The high-quality spirits and liqueurs brand will be working with GO! Network members TrunkBBI to drive ambitious expansion plans after winning at pitch.

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Pitch Win: The Health Lottery Select Realtime Agency for New Lead Media and Creative Partnership
GO! Network News

Pitch Win: The Health Lottery Select Realtime Agency for New Lead Media and Creative Partnership

The London/Denver based agency will be working with The Health Lottery after a competitive agency search and selection process managed by The GO! Network.

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Pitch Win: Blake Mill appoint Vega for Paid Search and Growth Marketing support
GO! Network News

Pitch Win: Blake Mill appoint Vega for Paid Search and Growth Marketing support

The premium designer menswear brand will be working with GO! Network members Vega to drive ambitious expansion plans after winning at pitch.

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Pitch Win: Seasalt Cornwall appoint Network Members Brave Bison in new Lead Social partnership
GO! Network News

Pitch Win: Seasalt Cornwall appoint Network Members Brave Bison in new Lead Social partnership

The Cornish clothing and lifestyle brand will be working with GO! Network members Brave Bison to lead on their UK and US paid social strategy in 2024 after a competitive pitch process.

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Pitch Win: Leading Digital Mental Health Provider Kooth Invest in Online Presence with Appointment of Athlon
GO! Network News

Pitch Win: Leading Digital Mental Health Provider Kooth Invest in Online Presence with Appointment of Athlon

Kooth will be working with GO! Network members Athlon to lead on the consolidation of their digital presence in 2024 after a competitive pitch process.

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Pitch win: Citizens Advice invest in brand awareness with Lead Creative appointment of Story Group
GO! Network News

Pitch win: Citizens Advice invest in brand awareness with Lead Creative appointment of Story Group

The independent charity will be working with GO! Network members Story Group to lead on a new brand awareness campaign in 2024 after a competitive pitch process.

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The Best Marketing Campaigns of 2023 - Monthly Review
GO! Network News

The Best Marketing Campaigns of 2023 - Monthly Review

We bring you a round-up of the biggest and best Creative, Digital, and OOH marketing and advertising campaigns each month in 2023.

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